Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears TV Spot ‘Chupacabra’ is a memorable and engaging commercial that grabs viewers’ attention with its entertaining storyline. In the ad, we see a man named Carlos who is convinced that his backyard is haunted by a chupacabra, a legendary creature known for attacking livestock. Carlos is afraid to go outside, but Sears comes to the rescue with their state-of-the-art outdoor lighting system.
The ad begins with Carlos narrating his experience of hearing strange noises in his backyard, and we see him peeking through his window blinds, afraid to venture outside. As Carlos speaks, we hear the eerie sounds of the chupacabra in the background, adding to the unsettling atmosphere. Suddenly, a Sears representative appears at Carlos’ doorstep, offering a solution to his chupacabra problem.
The Sears representative explains that they can install outdoor lighting that will not only deter the chupacabra but also showcase the beauty of his yard. We see the Sears team expertly installing the lighting system, and Carlos’ backyard is transformed before his very eyes. The chupacabra is nowhere to be seen, and Carlos is finally able to enjoy his yard again.
The commercial ends with a catchy tagline – “Transform your outdoor spaces with Sears” – reminding viewers of the great products and services Sears has to offer.
Overall, the Sears TV Spot ‘Chupacabra’ is a fun and engaging commercial that effectively showcases the benefits of their outdoor lighting system. It captures viewers’ attention with its entertaining storyline and leaves a lasting impression with its catchy tagline.
Sears TV commercial - Chupacabra produced for Sears was first shown on television on September 10, 2013.
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