San Pellegrino is a renowned Italian beverage company that specializes in the production of sparkling mineral water, soft drinks, and fruit beverages. With a rich history dating back to 1899, the comp...
The San Pellegrino TV spot titled 'Enhance Your Moments: Essenza,' featuring the catchy song by Empire of the Sun, takes viewers on a vibrant and captivating journey. Transporting us to stunning locations around the world, the advertisement is a celebration of life's little pleasures and the art of savoring each moment.
The commercial begins with a burst of color and energy, showcasing breathtaking landscapes that range from sun-kissed beaches to bustling city streets. As the camera pans, we see individuals engaging in various activities, surrounded by the joyful ambiance San Pellegrino aims to enhance.
As the music by Empire of the Sun fills the air, the vibrant visuals captivate our attention. We witness individuals sharing meals at outdoor cafes, laughing with friends at rooftop parties, and indulging in exquisite culinary creations. Each frame exudes sophistication and a sense of fulfillment, as if time stands still in these blissful moments.
San Pellegrino's Essenza range is then introduced, adding a new layer of excitement to the scene. The slim and elegant cans of Essenza are depicted in a variety of flavors, enticing viewers with their enticing colors and enticing names. The brand's commitment to delivering a burst of natural fruit flavors is beautifully captured through the visuals.
The ad concludes with a montage of people, their faces beaming with pleasure, enjoying the refreshing taste of San Pellegrino Essenza. It's a testament to the product's ability to elevate any occasion, no matter how big or small. The message is clear: San Pellegrino is here to enhance our most treasured moments and make them even more extraordinary.
The choice of Empire of the Sun's song perfectly complements the ad's energetic and lively vibe. The infectious melody and uplifting lyrics harmoniously blend with the captivating visuals, encouraging viewers to join in the celebration of life's small joys.
As the screen fades to black, the San Pellegrino logo appears, leaving a lasting impression on viewers. The 'Enhance Your Moments: Essenza' TV spot successfully conveys the brand's promise to transform ordinary moments into extraordinary experiences, all with a refreshing touch of San Pellegrino Essenza.
In summary, the San Pellegrino TV spot 'Enhance Your Moments: Essenza' is a visual feast that showcases the brand's commitment to providing a burst of joy and sophistication to everyday occasions. Combined with the catchy song by Empire of the Sun, this advertisement is sure to leave a lasting impression on viewers and tempt them to add a touch of San Pellegrino Essenza to their moments of joy.
San Pellegrino TV commercial - Enhance Your Moments: Essenza produced for San Pellegrino was first shown on television on November 10, 2019.
"High and Low" by Empire of the Sun
"High and Low" is a song by the Australian electronic music duo Empire of the Sun. It was released on September 22, 2016, as the lead single from their third studio album, "Two Vines." The song was written by Luke Steele and Nick Littlemore , who are the members of the band.
Meaning of the Song
Nick Littlemore explained that the song is about the power of imagination and how it can take you to a place of ecstatic madness. The lyrics speak about the experience of being young and carefree, taking risks, and living life to the fullest. The song aims to capture the bravery and innocence of youth and the importance of holding onto that spirit throughout life.
Reception
The song was well-received by critics and audiences alike. It peaked at number 18 on the Australian ARIA Singles Chart and reached the top 10 on the Billboard Dance/Electronic Digital Song Sales chart in the United States.
Music Video
The music video for "High and Low" was directed by Empire of the Sun frontman Luke Steele and features the duo floating through a surreal, futuristic landscape while singing about cosmic love. The video was praised for its visually stunning imagery and creative direction.
Overall, "High and Low" is a popular and well-regarded song by Empire of the Sun that celebrates the power of imagination and the joyful spirit of youth.
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GroupM is a global media investment group that specializes in advertising and marketing services. The company is a subsidiary of WPP, a leading advertising and communications group based in London, En...