ACT Fluoride is a well-established company in the dental care industry that specializes in producing and distributing fluoride-based dental products. Founded in 1985, the company has been providing to...
The ACT Anti-Cavity Rinse TV Spot titled 'Feel Fearless' is all about encouraging viewers to take control of their dental health. The ad begins with a young woman standing in front of a bathroom mirror, looking at her teeth with a mixture of concern and anxiety. The voiceover narrator talks about the importance of preventing cavities and how fear of cavities can hold us back in life, preventing us from smiling confidently or pursuing our dreams.
The young woman then picks up a bottle of ACT Anti-Cavity Rinse and takes a swig, swishing it around in her mouth for several seconds before spitting it out. The narrator tells us that ACT Anti-Cavity Rinse is scientifically proven to prevent cavities, giving the user the confidence to smile fearlessly. We see shots of the young woman throughout the day – at work, hanging out with friends – where her newfound confidence is on full display.
The ad ends with the words 'Feel Fearless with ACT Anti-Cavity Rinse' displayed on the screen. The message is clear: use ACT Anti-Cavity Rinse and take control of your dental health, allowing you to live your life with confidence and freedom.
ACT Anti-Cavity Rinse TV commercial - Feel Fearless produced for ACT Fluoride was first shown on television on March 3, 2019.
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Karlen Williams Graybill Advertising is a full-service advertising agency located in Chicago, Illinois. Founded in 1987, KWG is one of the largest independent agencies in the Midwest, with a team of o...