San Pellegrino is a renowned Italian beverage company that specializes in the production of sparkling mineral water, soft drinks, and fruit beverages. With a rich history dating back to 1899, the comp...
San Pellegrino, the renowned Italian beverage brand, has always been synonymous with enhancing moments of joy and celebration. In their latest TV spot titled 'Enhance Your Moments: Buenos Aires,' San Pellegrino takes us on a vibrant journey through the colorful streets of Buenos Aires, Argentina, capturing the spirit and energy of the city.
Accompanying this visually stunning advertisement is the infectious and uplifting song "Walking on a Dream" by Empire of the Sun. The song perfectly complements the lively atmosphere of Buenos Aires and adds an extra layer of excitement to the viewer's experience.
As the TV spot unfolds, we are immersed in the soul-stirring essence of Buenos Aires. The camera sweeps through the bustling streets, capturing the authentic beauty of the city's architecture, tango dancers gracefully moving to the rhythm of the music, and locals indulging in delicious food and beverages. Each shot is meticulously crafted to resonate with viewers and transport them to the heart of Buenos Aires.
The vibrant colors and lively energy depicted in the advertisement mirror the effervescence found in every bottle of San Pellegrino. With its signature sparkling mineral water, San Pellegrino symbolizes a zest for life, a desire to savor every moment, and an appreciation for the finer things.
Throughout the TV spot, the viewer is enveloped in a sense of joy and celebration as they witness the people of Buenos Aires relishing their unique culture and vibrant lifestyle. It's impossible not to be swept away by the pulsating rhythm of the city and the infectious smiles that adorn the faces of its inhabitants.
San Pellegrino's 'Enhance Your Moments: Buenos Aires' TV spot, accompanied by the uplifting song "Walking on a Dream" by Empire of the Sun, serves as a reminder to appreciate life's simple pleasures and to embrace moments of pure enjoyment. Whether it's sipping a cool, sparkling San Pellegrino on a relaxing afternoon or gathering with loved ones for a festive dinner, San Pellegrino seeks to enhance these moments and make them truly special.
With its captivating visuals, infectious music, and undeniable charm, the San Pellegrino TV spot invites viewers to join in the celebration and experience the enriching power of joy and togetherness. So, raise a glass of San Pellegrino and let the spirit of Buenos Aires enhance your moments of happiness and delight.
San Pellegrino TV commercial - Enhance Your Moments: Buenos Aires produced for San Pellegrino was first shown on television on February 5, 2019.
"High and Low" by Empire of the Sun
"High and Low" is a song by the Australian electronic music duo Empire of the Sun. It was released on September 22, 2016, as the lead single from their third studio album, "Two Vines." The song was written by Luke Steele and Nick Littlemore , who are the members of the band.
Meaning of the Song
Nick Littlemore explained that the song is about the power of imagination and how it can take you to a place of ecstatic madness. The lyrics speak about the experience of being young and carefree, taking risks, and living life to the fullest. The song aims to capture the bravery and innocence of youth and the importance of holding onto that spirit throughout life.
Reception
The song was well-received by critics and audiences alike. It peaked at number 18 on the Australian ARIA Singles Chart and reached the top 10 on the Billboard Dance/Electronic Digital Song Sales chart in the United States.
Music Video
The music video for "High and Low" was directed by Empire of the Sun frontman Luke Steele and features the duo floating through a surreal, futuristic landscape while singing about cosmic love. The video was praised for its visually stunning imagery and creative direction.
Overall, "High and Low" is a popular and well-regarded song by Empire of the Sun that celebrates the power of imagination and the joyful spirit of youth.
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GroupM is a global media investment group that specializes in advertising and marketing services. The company is a subsidiary of WPP, a leading advertising and communications group based in London, En...