What the Ice Breakers Cool Blasts TV commercial - Mint or Gum? is about.

In the vibrant world of advertising, where creativity knows no bounds, Ice Breakers Cool Blasts made a memorable splash with their TV spot titled 'Mint or Gum?' With the aim of captivating audiences and leaving a lasting impression, this commercial took a unique approach to promote their refreshing product.

The TV spot begins with an aesthetically pleasing, visually stimulating display of cool blue hues that instantly evoke a sense of freshness and vitality. As the camera pans across a group of individuals engaging in various activities, a narrator's voice breaks through, setting the stage for the central question: "Mint or Gum?"

The scene gradually shifts to showcase an animated debate between two quirky characters - "Mint" and "Gum." Mint, an embodiment of Ice Breakers Cool Blasts, is cool and suave, with a crisp and refreshing demeanor. Gum, on the other hand, is an energetic and bouncy character, representing traditional gum products.

The showdown between Mint and Gum takes place in an epic-style stadium packed with a cheering crowd, adding a sense of excitement and anticipation to the commercial. With each argument, the characters playfully and humorously highlight their respective strengths and unique attributes.

Mint confidently claims that Ice Breakers Cool Blasts offer an intense cooling sensation that instantly revitalizes the senses, making it the perfect choice for those seeking an immediate burst of refreshment. Gum, ever the persistent character, argues that traditional gum provides a longer-lasting flavor and chewing satisfaction.

As the debate reaches its climax, the camera zooms in to reveal a group of individuals each holding an Ice Breakers Cool Blasts pack, eagerly waiting to make their choice. The suspense builds as the narrator poses the ultimate question, "Are you ready to break free from the ordinary?"

Cue the dramatic pause, as the screen transitions to an electrifying display of sparkling mint leaves bursting forth, symbolizing the explosion of freshness that Ice Breakers Cool Blasts promise to deliver. With a catchy jingle and bold text proclaiming "Choose the Blast!" the commercial concludes, leaving viewers enticed and craving the invigorating experience offered by Ice Breakers Cool Blasts.

In this eye-catching TV spot, Ice Breakers Cool Blasts skillfully combined humor, animation, and visual appeal to engage viewers and showcase the unique qualities of their product. By presenting a playful debate between Mint and Gum, they successfully conveyed the message that Ice Breakers Cool Blasts provide an unparalleled burst of freshness, leaving the choice between mint and gum as an easy decision for those seeking an extraordinary sensory experience. This TV spot undoubtedly had audiences reaching for their Ice Breakers Cool Blasts, ready to take the refreshing plunge into an exhilarating world of coolness and flavor.

Ice Breakers Cool Blasts TV commercial - Mint or Gum? produced for Ice Breakers was first shown on television on May 24, 2015.