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Ice Breakers Cool Blasts TV commercial - Mint or Gum?
Ice Breakers

Ice Breakers is a company known for its refreshing and invigorating mints and chewing gum. Founded in 1995, Ice Breakers quickly became a favorite among consumers looking for a burst of freshness to a...

What the Ice Breakers Cool Blasts TV commercial - Mint or Gum? is about.

Ice Breakers Cool Blasts TV commercial - Mint or Gum?

In the vibrant world of advertising, where creativity knows no bounds, Ice Breakers Cool Blasts made a memorable splash with their TV spot titled 'Mint or Gum?' With the aim of captivating audiences and leaving a lasting impression, this commercial took a unique approach to promote their refreshing product.

The TV spot begins with an aesthetically pleasing, visually stimulating display of cool blue hues that instantly evoke a sense of freshness and vitality. As the camera pans across a group of individuals engaging in various activities, a narrator's voice breaks through, setting the stage for the central question: "Mint or Gum?"

The scene gradually shifts to showcase an animated debate between two quirky characters - "Mint" and "Gum." Mint, an embodiment of Ice Breakers Cool Blasts, is cool and suave, with a crisp and refreshing demeanor. Gum, on the other hand, is an energetic and bouncy character, representing traditional gum products.

The showdown between Mint and Gum takes place in an epic-style stadium packed with a cheering crowd, adding a sense of excitement and anticipation to the commercial. With each argument, the characters playfully and humorously highlight their respective strengths and unique attributes.

Mint confidently claims that Ice Breakers Cool Blasts offer an intense cooling sensation that instantly revitalizes the senses, making it the perfect choice for those seeking an immediate burst of refreshment. Gum, ever the persistent character, argues that traditional gum provides a longer-lasting flavor and chewing satisfaction.

As the debate reaches its climax, the camera zooms in to reveal a group of individuals each holding an Ice Breakers Cool Blasts pack, eagerly waiting to make their choice. The suspense builds as the narrator poses the ultimate question, "Are you ready to break free from the ordinary?"

Cue the dramatic pause, as the screen transitions to an electrifying display of sparkling mint leaves bursting forth, symbolizing the explosion of freshness that Ice Breakers Cool Blasts promise to deliver. With a catchy jingle and bold text proclaiming "Choose the Blast!" the commercial concludes, leaving viewers enticed and craving the invigorating experience offered by Ice Breakers Cool Blasts.

In this eye-catching TV spot, Ice Breakers Cool Blasts skillfully combined humor, animation, and visual appeal to engage viewers and showcase the unique qualities of their product. By presenting a playful debate between Mint and Gum, they successfully conveyed the message that Ice Breakers Cool Blasts provide an unparalleled burst of freshness, leaving the choice between mint and gum as an easy decision for those seeking an extraordinary sensory experience. This TV spot undoubtedly had audiences reaching for their Ice Breakers Cool Blasts, ready to take the refreshing plunge into an exhilarating world of coolness and flavor.

Ice Breakers Cool Blasts TV commercial - Mint or Gum? produced for Ice Breakers was first shown on television on May 24, 2015.

Frequently Asked Questions about ice breakers cool blasts tv spot, 'mint or gum?'

Ice Breakers Frost mints were discontinued in September 2022.

Xylitol, Gum Base, Maltitol Syrup, Mannitol, Contains 2% or Less of: Natural & Artificial Flavor, Maltodextrin, Artificial Color (Red Lake 40, Red 40), Modified Cornstarch, Sorbitol, Sucralose, Gelatin, Acesulfame Potassium, Maltitol, Gum Acacia, BHT (to Maintain Freshness), Neotame, Lecithin (Soy).

History. Ice Breakers was launched by Nabisco Holding's LifeSaver division in order to compete with similar mint brands. Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, Breath Savers, CareFree and Stickfree.

The Hershey Company family The ICE BREAKERS Brand became part of The Hershey Company family in 2000, along with BREATH SAVERS Mints, BUBBLE YUM Bubble Gum and others purchased from Nabisco Holdings. In addition to mints, Hershey expanded the refreshing ICE BREAKERS options to include chewing gum, fruit-flavored mints and sour candies.

Icebreaker was founded in 1995 by Jeremy Moon, and now supplies its clothing to more than 4,700 stores in 50 countries.

ICE BREAKERS Spearmint flavored mints are smooth, crisp mints with flavor crystals, so you can actually see the great taste! Buy Now. 5 Calories. 0 Sat Fat (g) 0 Sugars (g)

The ADA Council on Scientific Affairs' Acceptance of ICE BREAKERS ICE CUBES Sugar Free Chewing Gum is based on its finding that the product is safe and that the physical action of chewing ICE BREAKERS ICE CUBES Sugar Free Chewing Gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities ...

The best gum that contains the most xylitol is Ice breakers- Ice Cubes. Pictured above is the gum with one gram of xylitol per piece. If you choose 2 pieces 3 times a day you are on your way to less bad bacteria and a healthier mouth. It takes about 3 weeks to see the number of bacteria decreased!

Icebreakers are fun activities to help people get to know one another. Instructors can use them to help acquaint students with course content and expectations. Icebreakers can also be designed to help warm up online learning spaces and orient students to the online environment.

As the name suggests, these sessions are designed to "break the ice" at an event or meeting. The technique is often used when people who do not usually work together, or may not know each other at all, meet for a specific, common purpose.

New Zealand Founded by Jeremy Moon in 1995 in New Zealand, the icebreaker® brand pioneered the ethical and sustainable production of natural performance apparel.

Icebreaker has been the subject of two case studies by Harvard Business School. In 2009, The New Zealand Herald named Icebreaker's Moon one of the country's top business leaders. Icebreaker has moved its manufacturing from New Zealand to China.

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Actors

Actors who starred in Ice Breakers Cool Blasts TV Spot, 'Mint or Gum?'

Birgit DeVae photo
Nicole Fonarow photo
Will Allan photo
Agenices

Agenices of the Ice Breakers Cool Blasts TV Spot, 'Mint or Gum?'

Ice Breakers Cool Blasts TV commercial - Mint or Gum?
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Ice Breakers Cool Blasts TV commercial - Mint or Gum?
Havas Worldwide

Havas Worldwide is a global advertising and communications agency that was founded in 1835 by Charles-Louis Havas. The company has a presence in over 100 countries, with over 20,000 employees working...

Ice Breakers Cool Blasts TV commercial - Mint or Gum?
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Ice Breakers Cool Blasts Peppermint Chews
TV commercials

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