What the COSENTYX TV commercial - Watch Me: Gary, Tina and Jordan is about.

Title: COSENTYX TV Spot - 'Watch Me: Gary, Tina, and Jordan'

In this captivating COSENTYX TV spot, titled 'Watch Me: Gary, Tina, and Jordan,' we witness the transformative power of COSENTYX, a breakthrough medication in the field of psoriasis treatment. This emotionally-driven advertisement showcases the stories of three individuals, each uniquely impacted by psoriasis, and their inspiring journeys towards reclaiming their lives with the help of COSENTYX.

The commercial opens with a powerful image of Gary, a middle-aged man who previously suffered from severe psoriasis. We see Gary sitting alone, surrounded by his vibrant family photos, his face marked by the visible and relentless effects of the condition. The camera gradually zooms in on his face, capturing the weight of his struggle and the toll the disease has taken on him.

As the scene transitions, we are introduced to Tina, an energetic young woman who battles with psoriasis on her arms and legs. Tina is portrayed in her daily life, where she is shown hesitating to wear outfits that reveal her skin and standing on the sidelines while others enjoy activities without reservations. This glimpse into Tina's life truly emphasizes the emotional and physical burden that she carries.

Finally, the spotlight shifts to Jordan, a teenager who faces the constant challenge of managing his psoriasis amidst the pressures of adolescence. We observe him feeling self-conscious, avoiding social situations, and struggling with his self-esteem. Jordan's story touches a nerve as it demonstrates the toll that psoriasis can take on young individuals, fostering a sense of empathy in viewers.

As the narrative progresses, a montage unfolds, showcasing the pivotal moments in Gary's, Tina's, and Jordan's journeys towards finding relief. We witness them seeking medical advice, receiving their doses of COSENTYX, and gradually experiencing positive changes. The commercial beautifully captures their evolving stories with a combination of empowering visuals and emotive music.

Cutting between scenes of Gary, Tina, and Jordan engaging in activities they love, we see their renewed sense of confidence and freedom. Gary, who once hid his psoriasis beneath long sleeves, now proudly sits at a cafe with short sleeves, engaging in heartfelt conversations with friends. Tina joyfully splashes in the ocean, unabashedly displaying her clear skin and radiant smile. Jordan stands tall on a soccer field, no longer held back by insecurities, as his team rallies around him.

Throughout the advertisement, a voiceover narrates the extraordinary impact that COSENTYX has had on these individuals'

COSENTYX TV commercial - Watch Me: Gary, Tina and Jordan produced for COSENTYX (Psoriatic Arthritis) was first shown on television on October 4, 2021.