Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles.

Skittles In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.

Renowned for its vibrant candies and unconventional marketing campaigns, Skittles has mastered the art of embracing playfulness in its brand strategy. By embracing the jester archetype, Skittles taps into the power of humour, capturing attention and creating memorable experiences.

This activity has 3 parts: Read books about vegetables to introduce the children to the idea of 'rainbow vegetables' and why we should eat them. Part 2: Cook the rainbow. Involve children in cooking, by getting them to choose the recipe and vegetables to go in your rainbow recipe, and then help you put it together.

Renowned for its vibrant candies and unconventional marketing campaigns, Skittles has mastered the art of embracing playfulness in its brand strategy. By embracing the jester archetype, Skittles taps into the power of humour, capturing attention and creating memorable experiences.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.

It is the second most popular candy in the whole of the United States, and the most popular among children in North America. American footballer Marshawn Lynch was made a spokesman for Skittles after he claimed that the candy had helped him to get where he is today in the world of sport.

Insider on X: "Skittles were originally called Glees when they were made in the UK 👀 https://t.co/EhRRyRyZdY" / X.

While doing the Skittles science experiment you will observe and understand the process of dissolution, diffusion, and color separation. By placing a circle of Skittles candies on a plate or in a shallow dish and adding water, you can witness the colors from the candy coatings dissolve and create a vibrant pattern.

The target market for Skittles is primarily young adults and teens. The brand's marketing campaigns are tailored to this demographic, with the aim of appealing to their sense of fun and adventure.