The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

Michael Jordan Michael Jordan in 1987. Be Like Mike was created by advertising agency Bayer Bess Vanderwarker, which had been doing advertisements for Gatorade since 1983.

Gatorade revived its iconic “Be Like Mike” campaign in a star-studded ad featuring Michael Jordan, Serena Williams and Lionel Messi alongside a new generation of sports greats, including NBA phenom Jayson Tatum, MLB standout Bryce Harper, WNBA star Elena Delle Donne and Olympic gold medal-winning track athlete Sydney ...

This would appeal to athlete's emotions because it is very motivational and inspiring to see their heroes working hard and overcoming their moments of difficulty. By having the advertisement feature well-known and successful athletes, Gatorade immediately establishes its credibility.

MISSION STATEMENT "We aspire to make PepsiCo the world's premier consumer products company, focused on convenient foods and beverages.

As Thornton explained to Adweek creative and inclusion editor Shannon Miller, Gatorade's “purpose is around equity in sport, not just because it benefits us as a brand but because … in the words of Nelson Mandela, 'Sport has the power to change the world. '”

On October 2, 1965, a team of scientists invent Gatorade, a sports drink to quench thirst, in a University of Florida lab. The name "Gatorade" is derived from the nickname of the university's sports teams.

Ivey joins a host of NBA superstars also signed to Gatorade, including Paul George, Damian Lillard, Jayson Tatum, Karl-Anthony Towns and Zion Williamson. Earlier this year, Ivey attended Gatorade's annual "Athlete of the Year" awards show, which honors the best high school athletes across the country.

Sports Event Sponsorships: Gatorade's marketing strategy includes strategic partnerships and sponsorships of major sports events and leagues. By aligning with high-profile sporting occasions like the Super Bowl, NBA Finals, and FIFA World Cup, Gatorade maximizes its visibility and exposure to a global audience.

In 1965, Gatorade's first logo was developed. It featured Stokely-Van Camp's name and the first variation of the famous Gatorade typeface. This logo lasted until 1970, with its change to a more colorful logo, featuring the colors of the University of Florida's football team colors - orange, white, green, and yellow.

Athletes sought a product that provided benefits from hydration to energy to recovery – and Gatorade presented highly stretchable brand equity into the adjacent sports nutrition category, pre-, during, post-acute sports events and surrounding more foundational athletic occasions.

Gatorade® Cool Blue™ flavoured sport drink beverage contains electrolytes and carbohydrates to help promote hydration and to fuel working muscles. Product added to cart.