Visit California is a not-for-profit tourism organization that promotes tourism to California. Established in 1998, Visit California markets California as a premier tourist destination, helping to gen...
In the land of dreams and limitless possibilities, there's a place like no other. California, the Golden State, where dreams are made, milestones are celebrated, and average Joes transform into extraordinary beings.
Picture this: the iconic California coastline glistening under the warm sun, beckoning adventurers to dive into its alluring depths. January Jones, a quintessential Hollywood starlet known for her timeless beauty and charm, emerges from the crashing waves, her eyes filled with sheer joy. She invites us, the viewers, to embark on a journey through the enchanting landscapes of California.
But wait, who's that rugged figure joining Jones on this epic adventure? None other than the legendary William Shatner, a true icon of the silver screen. Clad in a wetsuit, Shatner emerges from the ocean with a gleam in his eye. Together, they epitomize the spirit of California, where legends and everyday heroes collide.
As the camera pans across the diverse landscapes of California, we witness Average Joes from all walks of life embracing the magic of this extraordinary state. From the rolling hills of Napa Valley to the bustling streets of San Francisco, from the awe-inspiring Yosemite National Park to the vibrant beaches of Los Angeles, California unfolds like a storybook come to life.
The TV spot captures the essence of California's allure, showcasing its natural wonders, cultural diversity, and unparalleled experiences. We see families laughing as they explore Disneyland, surfers catching the perfect wave, and hikers scaling panoramic peaks. This is a place where dreams are not only encouraged but celebrated.
As the ad draws to a close, Jones and Shatner lead a parade of Average Joes, their faces filled with excitement and wonder, marching through the streets of a picturesque Californian town. The spirit of unity and joy is palpable as the infectious song "California Dreamin'" sets the scene for a state that fosters creativity, individuality, and a zest for life.
The Visit California TV spot, 'Average Joes' featuring January Jones and William Shatner, is an invitation to all of us to shed our inhibitions, embrace our inner heroes, and join in the adventure of a lifetime. So whether you're an average Joe or a Hollywood superstar, California awaits, ready to create unforgettable memories and bring your dreams to life.
Visit California TV commercial - Average Joes Ft. January Jones, William Shatner produced for Visit California was first shown on television on October 4, 2015.
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