What the DSW TV commercial - Sneaker Headquarters: IQ is about.

DSW, the popular footwear retailer, has recently launched a new TV spot called 'Sneaker Headquarters: IQ'. The commercial is all about showcasing DSW's wide range of sneakers and how they are the go-to destination for sneaker lovers.

The ad begins with a group of people, all wearing different types of sneakers, walking towards a building. As they enter, we see various sneakers displayed on shelves. A voice-over states that the store has the "ultimate sneaker selection" while emphasizing how much expertise and knowledge the employees have.

The commercial then takes an interesting turn as the voice-over talks about the 'IQ' of DSW's footwear, and how it's not just a measure of intelligence, but also an acronym for their four core principles - innovation, quality, authenticity, and style. The sneakers displayed on the shelves are categorized into these four groups, showcasing the store's diverse range of styles and the emphasis on quality and innovation.

The ad ends with the group of people walking out of the store, each sporting a different pair of sneakers. The message conveyed is that no matter what your style or preference, DSW is the ultimate destination for all sneaker heads.

Overall, 'Sneaker Headquarters: IQ' is an effective commercial that highlights DSW's expertise in footwear and its superior selection. Through creative visual demonstrations and catchy slogans, the ad not only showcases the store's products but also its dedication to innovation, quality, authenticity, and style.

DSW TV commercial - Sneaker Headquarters: IQ produced for DSW was first shown on television on July 27, 2020.