What the Sears Craftsman TV commercial - Tools to Get the Job Done Quick is about.
The Sears Craftsman TV spot titled 'Tools to Get the Job Done Quick' is a visually captivating and informative advertisement that showcases the efficiency and power of Craftsman tools. The 30-second ad begins with a close-up shot of a mechanic working on an engine with a wrench in hand. The camera then shifts to a series of quick shots that move through a range of staggering assemblies, including a worker using a socket set to loosen bolts, a technician using a drill to install a cabinet, and a carpenter using a saw to slice through a piece of wood with ease.
The ad highlights the strength and effectiveness of Craftsman tools, emphasizing that they're manufactured to help professionals, homeowners, and DIY enthusiasts tackle any task quickly and accurately. As the footage of these handymen working hard rolls on, an authoritative voiceover reassures viewers of Craftsman's 90-plus-year dedication to innovation and craftsmanship.
Towards the end of the TV spot, the mechanics, workers, and carpenters drop their tools and gather at the front of the screen, where a giant Craftsman sign appears. The final shot is of the logo, accompanied by the tagline "Tools to Get the Job Done Quick," ensuring viewers that Craftsman tools are the only equipment they need to complete any job in the quickest possible time.
In summary, the Sears Craftsman TV Spot 'Tools to Get the Job Done Quick' is a compelling and effective advertisement that showcases Craftsman's durable, high-quality tools and reinforces the company's reputation for consistency, reliability, and innovation.
Sears Craftsman TV commercial - Tools to Get the Job Done Quick produced for
Sears
was first shown on television on November 8, 2015.
Frequently Asked Questions about sears craftsman tv spot, 'tools to get the job done quick'
I would mark 2012 as the start of very many unwelcome changes that turned many formerly loyal users away from Craftsman. Sears sold the Craftsman brand to Stanley Black & Decker in 2017, and declared bankruptcy in October 2018.
Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker. As with all Sears products, Craftsman tools were not manufactured by Sears during that company's ownership, but made under contract by various other companies.
Craftsman products have never been manufactured by Sears. Makers of its hand tools have included Stanley, Danaher, Apex Tool, and Western Forge. And Craftsman portable power tools have been manufactured by Ryobi and Singer (both now part of Techtronic Industries).
Stanley Black & Decker
CRAFTSMAN | Stanley Black & Decker.
FORT MILL, SOUTH CAROLINA WITH GLOBAL MATERIALS
Proudly Manufacturing Select CRAFTSMAN® V20* Drills/Drivers, Impact Drivers and Hammerdrills using global materials.
Sears and Kmart had nearly 3,500 stores when they were merged by Eddie Lampert. Today the company has just over 20 stores, a fact surprising to many who thought the chains long ago went out of business. Sears Holdings is planning to close all its stores in 2023, with 115 Sears Hometown stores set to close this year.
Yes, Craftsman and DeWalt are Owned by Stanley Black & Decker. Stanley Black & Decker (SBD) turned heads when it bought Craftsman Tools in 2017 after Sears closed 235 stores in 2015. The company owns many brands, however. Dating back to 1843 with a man named Frederick Stanley, the company quickly formed its roots.
FORT MILL, SOUTH CAROLINA WITH GLOBAL MATERIALS. We're proud to continue expanding our U.S. manufacturing footprint with our factory in Fort Mill, South Carolina. There, our workers make select V20* power tools with global materials and take pride knowing they're part of the CRAFTSMAN family.
CRAFTSMAN is the American icon that homeowners, home builders, auto enthusiasts and master mechanics have trusted since 1927 - and today's CRAFTSMAN continues that legacy.
“We endeavored to make Craftsman mechanics tools in a new and innovative way,” a spokeswoman said. “The events of Covid and supply chain challenges, coupled with technology that did not meet our expectations, resulted in the discontinuation of operations.”
TransformcoSears Holdings Corp
Sears/Parent organizations
Fox Business
Sears Holdings Corporation is now owned by ESL Investments and Transform SR Brands LLC, and is referred to as “New Sears.” This all follows Transformco's founder Eddie Lampert's supreme court case regarding Sears.
Sears' key failure was a lack of innovation. Without a replacement for their catalogue, Sears gave up their edge and lost their advertising and consumer data advantage. This resulted in the downfall of sears.