Daniel Rotman PrettyLitter was founded in 2015 by Daniel Rotman who graduated from the University of California, Berkeley, and received his master's degree from Harvard University where he was a Fellow for the Center for Public Leadership.

Prettylitter is a lightweight litter that monitors feline health by changing colors when it detects abnormalities in a cat's urine. Prettylitter was invented in 2015 by an American pet wellness company founded by Daniel Rotman which also goes by the same name.

PrettyLitter is made of super absorbent, lightweight silica gel. Silica gel crystals are extremely absorbent, more so than other litter types, so you need less litter to do the same job. The long-lasting, non-clumping litter means lighter trash bags, less scooping and less trips to the store.

Daniel Rotman, the CEO of Pretty Litter, says that is the little that will change colors to let cat owners know when their cats are having health issues and also help eliminate odors. He invites viewers to go on the website to try Pretty Litter and get a special offer.

"We are so pleased to be introducing the first cat litter to keep itself clean 24/7," shares Josh Wiesenfeld, Boxiecat's Founder and CEO.

the Angelcare Group Litter Genie® is a registered trademark of the Angelcare Group. Launched in 2012, the litter disposal system offers an air-tight design and odor barrier technology.

If PrettyLitter turns blue or dark green, it means the cat's urine has a high pH level. This means the cat could have a urinary tract infection and/or might be at risk for developing bladder crystals and stones.

Our goal is to get your cat care before urgent medical attention is needed, saving you money, stress, and potentially your fur baby's life. As part of our mission to promote feline health, PrettyLitter has been inspired to give back and pay it forward in the pet community and with several non-profit partners.

clay Cat litters are primarily made of clay and other minerals, natural ingredients such as pine, wheat or corn, or synthetic crystallized silica.

As Simon Moores has written for Industrial Minerals (IM), the “traditional coarse litter” is frequently sourced from southern states like Mississippi, Georgia, and Florida, while sodium bentonite is strip mined in the mid-northwest, in Montana, Wyoming, and South Dakota.

Martha Stewart has partnered with PrettyLitter, America's fastest growing cat litter brand. Martha shall act as an official spokesperson after having been a fan of the brand for several years and using it for her two cats Princess Peony and Empress Tang.

Johnny Cat is a bespectacled feline with his glasses on and a hat on his head and a bowtie on his shirt. He is Kitty Bright's friend.