Marley Spoon is an online meal-kit delivery company that provides fresh, pre-portioned ingredients and easy-to-follow recipe cards. The company was founded in 2014 by Fabian Siegel and Till Neatby in...
Martha & Marley Spoon is a meal kit delivery service that brings Martha Stewart's expertise into your kitchen. The TV spot 'What Ifs' is one of the brand's latest advertisements, featuring the lifestyle icon herself.
The commercial begins with Martha introducing the concept of the service, explaining that every week, customers receive prepared meal ingredients that they can easily cook in their own homes. As she speaks, scenes of beautiful, fresh ingredients and finished dishes flash across the screen.
However, Martha then turns to the 'what ifs' - the idea that sometimes, cooking and meal planning can seem daunting. What if you don't know how to cook a certain ingredient? What if your plans change unexpectedly? What if you don't have enough time?
Martha assures viewers that with Martha & Marley Spoon, there's no need to worry about these potential setbacks. The ingredients come prepared and ready to cook, with clear instructions for even the most novice cook. And if something comes up and you need to change your plans, the service is completely flexible.
Throughout the spot, the focus remains on the food - beautiful, fresh ingredients blended together in delicious recipes. As Martha explains the benefits of the service, the visuals capture the ease and accessibility of the meal kit delivery while still retaining the quality of a homemade meal.
In the end, Martha sums it up simply: "what if you gave it a try?" The TV spot ends with the tagline "Cook with the Best: Martha & Marley Spoon."
Overall, the 'What Ifs' TV spot for Martha & Marley Spoon does an excellent job of capturing the essence of the brand - easy, delicious meals made with high-quality ingredients and Martha Stewart's trusted expertise. Through the use of visuals and clear messaging, the advertisement effectively communicates the benefits of the service and encourages viewers to give it a try.
Martha & Marley Spoon TV commercial - What Ifs produced for Marley Spoon was first shown on television on October 10, 2019.
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