Nike cut ties with DSW, along with a variety of other wholesale partners, in 2022 as it accelerated its shift towards direct channels. DSW said previously that Nike products accounted for less than 4% of revenue in 2019.

Nike products will once again appear on store shelves and websites at DSW and Macy's starting in fall 2023, according to executives on DSW and Macy's earnings calls.

Nike has been reducing the number of traditional retailers it sells to over the past few years. Instead, Nike has shifted sales to its own shops, websites and mobile apps, along with select stores, to take more of a direct-to-consumer business approach.

Nike has been reducing the number of traditional retailers it sells to over the past few years. Instead, Nike has shifted sales to its own shops, websites and mobile apps, along with select stores, to take more of a direct-to-consumer business approach.

While customers may see a slightly smaller selection of shoes brandishing the “swoosh” in coming months, a Foot Locker representative told Nexstar that Nikes are not going to disappear from stores.

Nike posted a record streak of losses as concern over China's sluggish consumer recovery builds and elevated merchandise stockpiles continue to weigh on profitability across the activewear industry.

Nike stock is down around 20% year to date, as it faces a glut of inventory and a rash of thefts. Ahead of the holiday shopping season, Barclays analyst Adrienne Yih explains why she thinks it's time to Just Do It and bet on Nike stock going higher.

Back in 2017, Nike signaled that it had plans to be more selective about which wholesale accounts would be carrying its product in the future. Since then, Nike has terminated its relationship with a handful of independent sneaker retailers, but Foot Locker will remain an important partner to the brand moving forward.

The breakup announcement was made late last week, according to recent reports, when -- during an earnings call -- Foot Locker CFO Andrew Page said the “change reflects Nike's accelerated strategic shift to direct-to-consumer and Foot Locker's ongoing brand and category diversification efforts.”

Nike sweatshops and its brand image Nike had been accused of using sweatshops to produce its sneakers and activewear since the 1970s, but the issues really came into the spotlight in 1991 when activist Jeff Ballinger published a report detailing the low wages and poor working conditions in Nike's Indonesian factories.

Nike posted a record streak of losses as concern over China's sluggish consumer recovery builds and elevated merchandise stockpiles continue to weigh on profitability across the activewear industry.

Weaknesses: Reputation risks: Nike has faced several controversies over the years regarding its labor practices, environmental impact, and marketing strategies. These controversies have damaged the company's reputation and potentially harmed its brand value.