Avvo is a legal services marketplace that provides online legal advice, lawyer ratings, and legal services for consumers and small businesses. The company was founded in Seattle, Washington, in 2006,...
Avvo is an online legal directory that helps people find the right lawyer for their legal needs. In order to promote its services, Avvo has created a series of TV spots that feature whimsical scenarios that highlight the importance of having a good lawyer.
One of these TV spots is called "Intersection Surprise, Puppy Can't Even & Special Delivery." The ad begins with a woman walking her dog across a busy intersection. Suddenly, a car hits her, and she falls to the ground. The shocked woman looks up to see a puppy watching her from a nearby storefront.
As she tries to stand, she suddenly realizes that her leg is broken. The puppy tries to comfort her, but she's too distraught to even pet him. That's when a lawyer suddenly appears on the scene. He hands her a box, saying that it contains a special delivery from a courier. As she opens the box, the puppy jumps in and snuggles up to her.
The lawyer introduces himself as an Avvo lawyer and offers to help her with her legal case. He points out that he found her on Avvo, and that he's the right kind of lawyer for her needs. The ad ends with the woman cuddling with the puppy as the lawyer walks away.
This TV spot is an example of Avvo's unique advertising approach. By using a humorous and whimsical scenario that highlights the importance of having a good lawyer, Avvo is able to differentiate itself from other legal directories. The addition of the cute puppy also helps to humanize the situation, making it easier for viewers to relate to the woman and her need for legal representation.
Overall, the Avvo TV Spot "Intersection Surprise, Puppy Can't Even & Special Delivery" is a clever, well-executed advertisement that effectively communicates Avvo's message of providing a trusted and reliable resource for legal needs.
Avvo TV commercial - Intersection Surprise, Puppy Cant Even & Special Delivery produced for Avvo was first shown on television on January 10, 2016.
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