What the Chipotle Mexican Grill TV commercial - Confessions is about.

In this Chipotle Mexican Grill TV spot, 'Confessions', viewers are introduced to actor Sam Richardson as he sits in front of a camera in a darkened room. The camera slowly zooms in on him, as he looks straight into the camera and begins to make a confession.

Richardson tells the audience that he loves Chipotle burritos so much that he even has a secret name for them - "burritoburritoburrito." He then goes on to explain how he loves customizing his burrito with extra rice, beans, and guacamole.

As he continues to talk, the camera pulls back to reveal that he is not alone in the room. The room is actually full of other people who are also confessing their love for Chipotle and their favorite orders.

The ad features people from all walks of life, including couples, students, and professionals, who all seem to have a deep connection to the brand. They all speak candidly about their love for the customizable burrito chain, and the ad ends with the tagline, "real ingredients just taste better."

Overall, the TV spot is a fun and lighthearted look at the brand, showcasing the passion that people have for Chipotle. It promotes the idea that the restaurant is a place where people can customize their food to fit their unique tastes and preferences. This ad is sure to make viewers crave a burrito from Chipotle and reinforces the restaurant as a beloved dining choice for people of all ages and backgrounds.

Chipotle Mexican Grill TV commercial - Confessions produced for Chipotle Mexican Grill was first shown on television on April 9, 2017.