The superhero teams up with Heineken to promote its non-alcoholic beer. 'Ant-Man and the Wasp: Quantumania' star Paul Rudd stars in Super Bowl ad for Heineken's non-alcoholic beer.

We recap the 2023 Super Bowl Another trend also stuck out: a rise in ads for products normally considered adult vices, including liquor (via the Foo Fighters' Dave Grohl for Crown Royal), sports betting and a wider variety of beers (since Anheuser-Busch gave up its exclusivity, allowing Molson-Coors to come play).

Paul Rudd Joins Seth Rogen for Lay's New Super Bowl Commercial.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

Ben Affleck (and Jennifer Lopez) Star in Dunkin's Super Bowl Ad - Plus He Reveals His Coffee Order. Nicholas Rice is a Staff Editor for PEOPLE Magazine.

Titled “Golden Memories,” the new commercial finds Paul Rudd and Seth Rogen reminiscing about their life-long friendship together, adventures that seem to have always included Lay's potato chips in one way or another. “Lay's came to me and Paul and pitched the general idea,” Rogen tells me at Forbes.

Super Bowl LVII, a contest in Arizona between the Philadelphia Eagles and Kansas City Chiefs, will feature commercials starring Bradley Cooper, Adam Driver, Melissa McCarthy, Anna Faris, Ben Stiller, Brie Larson, Steve Martin, Maya Rudolph and Miles and Keleigh Teller.

The 57th edition of the NFL's biggest game also saw several Super Bowl records fall. Multiple records were set by the two quarterbacks who helped make Sunday's Super Bowl one of the most exciting and competitive Super Bowls of all-time.

Paul Rudd and Seth Rogen Reflect on Their Near 20-Year Friendship: 'We Always Have Fun Together' Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the No.

Anitta By Jon Springer. Published on January 17, 2023. Lay's is celebrating Latino culture with a “Stay Golden” commercial starring Anitta, who performs a remix of her hit “Envolver” - powered by real potatoes.

A new Super Bowl advertising study from consumer insights platform Veylinx revealed that Super Bowl commercials do indeed drive product demand. The results show that Super Bowl ads increased overall product demand by 6.4% and among women drove a 21% increase in demand growth.

The idea was to determine whether increased sales were the result of exposure to particular TV commercials for these brands. They found that Super Bowl ads can spur large increases in revenue and volume per household, but when two major competing brands advertise, most of the gains are eroded.