What the Bridgestone TV commercial - Empty Fridge is about.

Bridgestone TV Spot: 'Empty Fridge' Featuring Terrance Knighton

In the world of advertising, creativity knows no bounds. And when it comes to promoting a product like Bridgestone tires, the marketing team at Bridgestone decided to take a unique and memorable approach. Enter the TV spot titled 'Empty Fridge' featuring Terrance Knighton.

Picture this: a cozy suburban home, a loving family, and a fridge that is inexplicably empty. As viewers, we empathize with the sense of frustration and confusion on the faces of the family members as they open the fridge to find nothing but barren shelves. What happened to the once plentiful supply of food?

But fear not, because Terrance Knighton, the former NFL player, comes to the rescue in this unexpected twist. Knighton, a massive and imposing figure, bursts into the scene with undeniable charisma and steps up to solve the family's dilemma.

As the camera follows Knighton, we see him confidently striding towards the family car, which is parked in the driveway. It's at this moment the viewers realize that the tires on the vehicle are Bridgestone tires, subtly integrated into the advertisement.

The plot thickens as Knighton drives to the nearest grocery store, demonstrating the superior performance of Bridgestone tires as he maneuvers through various challenging road conditions with ease. From bustling city streets to winding country roads, viewers are treated to a visual feast of the car's smooth navigation, thanks to Bridgestone tires.

The anticipation builds as Knighton arrives at the grocery store and proceeds to pick up a seemingly never-ending supply of food. The shopping cart overflows with a wide variety of fresh fruits, vegetables, dairy products, and more. The family's fridge will never be empty again!

As he loads the car with the groceries, Knighton showcases his strength and agility, reinforcing the idea that Bridgestone tires are built to withstand any situation while providing a smooth and comfortable ride.

With the car now filled to the brim with food, Knighton returns to the family's home and triumphantly stocks the fridge himself, ensuring that it will never be empty again. The family watches in awe as their once-barren fridge transforms into a symbol of abundance and satisfaction.

The commercial concludes with Knighton standing beside the fully stocked fridge, a smile of accomplishment on his face. The screen fades to black, leaving viewers with a lasting impression of Bridgestone tires' dependability and the brand's commitment to overcoming any obstacle.

With its unexpected and captivating storyline, the Bridgestone TV spot 'Empty Fridge' featuring Terrance Knighton captures the attention and imagination of viewers, all while highlighting the unbeatable performance and reliability of Bridgestone tires. It's an advertisement that leaves a lasting impact, reminding us that even in the face of an empty fridge, Bridgestone tires will always help us conquer any challenge that comes our way.

Bridgestone TV commercial - Empty Fridge produced for Bridgestone was first shown on television on June 2, 2014.