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M&Ms TV commercial - Big Movie
M&M's

M&M's is a brand of multicolored chocolates that are produced by Mars, Inc. The company was founded in the year 1941 in New Jersey in the United States. M&M's are chocolate candies coated with a color...

What the M&Ms TV commercial - Big Movie is about.

M&Ms TV commercial - Big Movie

Title: M&M's TV Spot: Big Movie

In a world where candy can come to life, a delightful TV spot for M&M's titled "Big Movie" takes us on a whimsical adventure. This commercial brings together the iconic M&M's characters in a movie-themed extravaganza that is both captivating and deliciously entertaining.

The scene opens with Red and Yellow, the lovable and mischievous M&M's characters, finding themselves magically transported into the silver screen. As they step into a larger-than-life movie universe, they can't contain their excitement. The colorful candies become the stars of their own cinematic adventure, complete with the glitz and glamour of Hollywood.

Red, the confident and witty character of the duo, immediately revels in the newfound fame. He dons sunglasses and transforms into a suave leading man, with an air of confidence that the M&M's brand is known for. Yellow, on the other hand, maintains his endearing naivety, reacting to the awe-inspiring movie scenes with wide-eyed wonder.

As the plot unfolds, Red and Yellow find themselves in a series of classic film genres. They swing through the jungle, barely escaping from a ferocious chocolate bar that threatens to make a meal out of them. In a nod to the action-packed sequences in spy movies, they expertly dodge lasers and slip through high-security doors as they retrieve a top-secret nut at the heart of the intrigue.

Next, the M&M's characters are seen effortlessly gliding across the silver screen in a romantic dance number. The chemistry between the animated candies is palpable, as they twirl and dip in perfect synchronization. It becomes clear that their charm transcends the realm of sweets and resonates with audiences of all ages.

As their adventures unfold, Red and Yellow find themselves in various other movie genres, including a hilarious Western face-off, an adrenaline-pumping car chase, and a heart-stopping horror scene. Each segment of the TV spot showcases the M&M's characters' versatility and ability to adapt to any scenario, all while maintaining their irresistibly playful personalities.

The commercial culminates in a grand finale where Red and Yellow burst out of the movie screen, now back to their original size, and land in a room filled with M&M's fans. The fans cheer and clap, captivated by the delightful escapades they witnessed on screen.

Throughout the TV spot, the signature M&M's humor shines through, with clever dialogue and visual gags that keep the audience engaged. The iconic tagline,

M&Ms TV commercial - Big Movie produced for M&M's was first shown on television on February 21, 2015.

Frequently Asked Questions about m&m's tv spot, 'big movie'

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization - as part of a push for a "woke" society. (Story aired on ATC on Jan. 24, 2023.)

But is there such a thing as too much of a coffee shop vibe. As green and brown m m sit on a couch enjoying the new coffee flavored treat purple m m breaks out her acoustic guitar.

Maya Rudolph 'Thrilled' to Star in M&M's Super Bowl Ad as the Brand Announces She'll Replace 'Spokescandies' Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for the print magazine as well as articles for PEOPLE Digital. Sabrina has been with PEOPLE since 2021.

The original red and yellow M&M's, both male, have been used in the brand's advertising campaigns since 1954.

Maya Rudolph is now the face of M&M's She renamed them Ma&Ya's, which is a not-so-subtle play on her own name, and is now proposing a “clamtastic” new type of candy.

three female M&M's The popular M&M's candy has debuted its new packaging, featuring all three female M&M's spokes candies, Brown, Green, and the latest addition, Purple. The wrapper's purpose is to launch the #FlippingtheStatusQuo campaign and to change stereotyped gender roles.

In response to backlash from both the left and right, inexplicably and singularly united by this common cause, M&M's has done the logical thing and eradicated its spokescandies entirely - and replaced them with human comedian Maya Rudolph. According to M&M's, she's a “spokesperson America can agree on.”

M&M's announced that not only will Purple be featured on her first pack hitting stores in February 2023, but that pack will contain a brand new flavor: Caramel Cold Brew. The new Caramel Cold Brew M&M's include a bold coffee flavor, chewy caramel, and the classic M&M's milk chocolate all coated in a candy shell.

The "spokescandies" that had long represented the brand were embroiled in controversy after M&Ms revamped the characters' appearances to be more "inclusive" last year. The two female M&M's became a flashpoint in the culture war because their outfits were swapped out for less traditionally feminine attire.

They named the candy M&M, which stood for “Mars & Murrie.” The deal gave Murrie a 20% stake in the candy, but this stake was later bought out by Mars when chocolate rationing ended at the end of the war in 1948.

M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's.

M&M's characters

CharacterType
GreenDark Chocolate, Mint, and Peanut Butter
Orange (Crispy)Crispy and Pretzel
Ms. BrownDark Chocolate, Milk Chocolate and Fudge Brownie
PurplePeanut, Caramel, Cold Brew, Vegan, and Hazelnut Spread

Videos

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Actors

Actors who starred in M&M's TV Spot, 'Big Movie'

Winston James Francis photo
Agenices

Agenices of the M&M's TV Spot, 'Big Movie'

M&Ms TV commercial - Big Movie
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

M&Ms TV commercial - Big Movie
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

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M&M's
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757 September 1, 2013