What the Burger King Melts TV commercial - Que rico is about.

The Burger King Melts TV spot, 'Que rico' is a mouth-watering advertisement that celebrates the restaurant's new line of melts. The ad features a wide range of delicious melt sandwiches being prepared and shown off in stunning detail, accompanied by a catchy Spanish language song that emphasizes the satisfying nature of the sandwich.

The commercial begins with a series of close-up shots of the melts being carefully prepared by Burger King's skilled chefs. The camera lingers on the hot, gooey cheese as it melts and oozes out of the sandwich, creating an almost sinful aroma that is sure to make anyone's mouth water.

The ad then transitions to a playful and upbeat montage of people from all walks of life taking their first bite of the delicious melts. The various people are shown reacting with pure joy and pleasure, unable to contain their enthusiasm for the sandwich.

The 'Que rico' tagline, meaning 'How delicious' in Spanish, is repeated throughout the ad in a catchy tune sung by a group of lively musicians. This infectious jingle serves as the perfect accompaniment to the delightful imagery of the melted cheese and perfectly toasted bread.

Finally, the commercial ends with a shot of the new line of melts, presented in all their delicious glory. The Burger King Melts TV spot is a mouth-watering and memorable advertisement that truly captures the essence of the delicious new sandwiches.

Burger King Melts TV commercial - Que rico produced for Burger King was first shown on television on March 12, 2023.