What the COSENTYX TV commercial - People Would Stare is about.
COSENTYX is a pharmaceutical company that produces medication for psoriasis. In their latest TV spot, they feature the legendary Cyndi Lauper singing the classic song, "True Colors." The spot, titled "People Would Stare," begins with a close-up of Cyndi Lauper's face as she sings the powerful lyrics of the song. The camera then pans out to show a diverse group of individuals living their lives without fear of their psoriasis.
Throughout the spot, we see the challenges that people with psoriasis face on a daily basis. From being stared at while on the subway to having to cover up their skin at a job interview, psoriasis can be a constant struggle. However, with COSENTYX, those with psoriasis can find relief and live their lives without fear of being judged for their skin.
As the spot comes to a close, Cyndi Lauper sings the chorus, "I see your true colors shining through," reminding viewers that everyone is beautiful despite their imperfections. The message of the spot is clear - with the right medication, those with psoriasis can live confidently and without shame. COSENTYX provides hope to millions of people around the world living with psoriasis by helping them to be comfortable in their own skin.
COSENTYX TV commercial - People Would Stare produced for
COSENTYX (Psoriasis)
was first shown on television on November 11, 2019.
Frequently Asked Questions about cosentyx tv spot, 'people would stare' featuring cyndi lauper
In this Cosentyx ad, however, Cyndi Lauper comes across as sincere and believable. She is one of three psoriasis sufferers in the vignette ad and her presence gets attention without being dominant. This is not the only ad to blend real people with celebrities.
Real COSENTYX users like Lauralee, Gary and Cyndi Lauper describe how they look and feel since using COSENTYX for their psoriasis. They encourage you to review the side effects and consult with a dermatologist if you think COSENTYX is for you.
Lauper was in a relationship from 1982 to 1988 with her then manager, Dave Wolff and has been married to actor David Thornton since 1991. They have one son, born on November 19, 1997. She has openly discussed her psoriasis, including in advertisements for Cosentyx.
COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper.
The list (or wholesale) price for COSENTYX, as of January 2023 is $6,924.26 a month for either 150-mg or 300-mg dose strength self-injection packages. The list price may not reflect the price paid by patients; most patients with prescription coverage will pay less. A month is defined as once every 4 weeks.
Secukinumab is a drug that reduces the signs and symptoms of psoriatic arthritis, ankylosing spondylitis, and psoriasis. Secukinumab is commonly known as Cosentyx®.
Bottoms of feet. More than half of people on COSENTYX were clear or almost clear on their scalp as early as 12 weeks compared to 6% taking placebo. Nail psoriasis improved by more than 46% in people receiving COSENTYX compared to an improvement of about 12% in people receiving placebo at week 16.
COSENTYX is designed to target and block IL-17A, which is believed to play a role in inflammation that causes psoriasis plaques and joint pain in people with psoriatic arthritis.
Carolyn Dante is the girl belly dancing in the pink T-shirt who appeared in the Humira commercial, "Body of Proof, Drums" released on January 19th, 2021.
Proven results can last. For adults who continued on COSENTYX for 5 years, a similar percentage saw an improvement in PsA symptoms.
Cosentyx is backed by a wealth of research with 100 studies and has been proven to offer clear or almost clear skin in 8 out of 10 patients within 16 weeks of treatment[3]. Nearly 100% of response rates are maintained up to 5 years[4].
The list (or wholesale) price for COSENTYX, as of January 2023 is $6,924.26 a month for either 150-mg or 300-mg dose strength self-injection packages. The list price may not reflect the price paid by patients; most patients with prescription coverage will pay less. A month is defined as once every 4 weeks.