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Advertisers of the COSENTYX TV Spot, 'Kind of a Shock: LauraLee'

COSENTYX TV commercial - Kind of a Shock: LauraLee
COSENTYX (Psoriasis)

Cosentyx: Revolutionizing the Treatment of PsoriasisPsoriasis, a chronic autoimmune condition that affects the skin, is a distressing ailment that millions of people around the world suffer from. Char...

What the COSENTYX TV commercial - Kind of a Shock: LauraLee is about.

COSENTYX TV commercial - Kind of a Shock: LauraLee

COSENTYX is a prescription medication used for the treatment of autoimmune diseases such as psoriasis and psoriatic arthritis. The latest TV spot for the drug, "Kind of a Shock: LauraLee," follows the story of LauraLee, an active woman who loves a good challenge. However, she is experiencing pain from her psoriatic arthritis, which is causing her to turn down new activities and experiences.

In the commercial, we see LauraLee standing on a beach, looking out at the ocean. She reflects on how she used to love an adventure, but now her condition is holding her back. She says, "it was kind of a shock to learn I had psoriatic arthritis," which is a common feeling among those diagnosed with the condition.

The voiceover then introduces COSENTYX, explaining how it works to target and block the inflammation that is causing pain and joint damage. We see LauraLee start on COSENTYX, and as the weeks go by, she begins to feel better. She returns to her active lifestyle, hiking in the mountains with her dog, paddleboarding on the ocean, and playing the guitar.

The spot ends with LauraLee looking confidently into the camera, saying, "I'm feeling better, and that's kind of a shock, too." The message is clear: COSENTYX can help people with psoriatic arthritis enjoy their lives again by relieving their pain and improving their mobility.

Overall, the "Kind of a Shock: LauraLee" TV spot uses a relatable story and stunning visuals to make a compelling case for COSENTYX as a solution for those living with psoriatic arthritis.

COSENTYX TV commercial - Kind of a Shock: LauraLee produced for COSENTYX (Psoriasis) was first shown on television on October 28, 2019.

Frequently Asked Questions about cosentyx tv spot, 'kind of a shock: lauralee'

Cyndi Lauper In this Cosentyx ad, however, Cyndi Lauper comes across as sincere and believable. She is one of three psoriasis sufferers in the vignette ad and her presence gets attention without being dominant.

Singer-songwriter Cyndi Lauper first joined Novartis' Cosentyx team as a spokesperson more than four years ago, and the two are still churning out initiatives.

Cyndi Lauper has made millions of fans feel good with her chart-topping songs like “Girls Just Want to Have Fun” and “True Colors.” Now she wants to help people with psoriasis feel good, or at least better. That's why she's talking openly about her own psoriasis.

COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper.

Secukinumab, sold under the brand name Cosentyx among others, is a human IgG1κ monoclonal antibody used for the treatment of psoriasis, ankylosing spondylitis, and psoriatic arthritis. It binds to the protein interleukin (IL)-17A and is marketed by Novartis.

The list (or wholesale) price for COSENTYX, as of January 2023 is $6,924.26 a month for either 150-mg or 300-mg dose strength self-injection packages. The list price may not reflect the price paid by patients; most patients with prescription coverage will pay less. A month is defined as once every 4 weeks.

Secukinumab, sold under the brand name Cosentyx among others, is a human IgG1κ monoclonal antibody used for the treatment of psoriasis, ankylosing spondylitis, and psoriatic arthritis.

COSENTYX is designed to target and block IL-17A, which is believed to play a role in inflammation that causes psoriasis plaques and joint pain in people with psoriatic arthritis.

"I've found that putting ointment or cream on the bad areas and then wrapping them in Saran Wrap helps. But obviously, that can only be done in certain areas," said Kardashian. In a 2016 post on her app, Kardashian revealed that she uses a "topical cortisone ointment every night before bed" to treat her psoriasis.

Psoriasis vulgaris (also known as chronic stationary psoriasis or plaque-like psoriasis) is the most common form and affects 85–90% of people with psoriasis. Plaque psoriasis typically appears as raised areas of inflamed skin covered with silvery-white, scaly skin.

Secukinumab is a drug that reduces the signs and symptoms of psoriatic arthritis, ankylosing spondylitis, and psoriasis. Secukinumab is commonly known as Cosentyx®.

Musician Cyndi Lauper was afraid to show her skin and speaks about how painful her psoriasis was. With the help of Cosentyx, she's been clear for over four years and doesn't really think about her skin condition anymore.

Videos

Watch COSENTYX TV Commercial, 'Kind of a Shock: LauraLee'

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Actors

Actors who starred in COSENTYX TV Spot, 'Kind of a Shock: LauraLee'

Sophia DiStefano photo
Agenices

Agenices of the COSENTYX TV Spot, 'Kind of a Shock: LauraLee'

COSENTYX TV commercial - Kind of a Shock: LauraLee
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

COSENTYX (Psoriasis) COSENTYX
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