Cosentyx: Revolutionizing the Treatment of PsoriasisPsoriasis, a chronic autoimmune condition that affects the skin, is a distressing ailment that millions of people around the world suffer from. Char...
COSENTYX is a prescription medication used for the treatment of autoimmune diseases such as psoriasis and psoriatic arthritis. The latest TV spot for the drug, "Kind of a Shock: LauraLee," follows the story of LauraLee, an active woman who loves a good challenge. However, she is experiencing pain from her psoriatic arthritis, which is causing her to turn down new activities and experiences.
In the commercial, we see LauraLee standing on a beach, looking out at the ocean. She reflects on how she used to love an adventure, but now her condition is holding her back. She says, "it was kind of a shock to learn I had psoriatic arthritis," which is a common feeling among those diagnosed with the condition.
The voiceover then introduces COSENTYX, explaining how it works to target and block the inflammation that is causing pain and joint damage. We see LauraLee start on COSENTYX, and as the weeks go by, she begins to feel better. She returns to her active lifestyle, hiking in the mountains with her dog, paddleboarding on the ocean, and playing the guitar.
The spot ends with LauraLee looking confidently into the camera, saying, "I'm feeling better, and that's kind of a shock, too." The message is clear: COSENTYX can help people with psoriatic arthritis enjoy their lives again by relieving their pain and improving their mobility.
Overall, the "Kind of a Shock: LauraLee" TV spot uses a relatable story and stunning visuals to make a compelling case for COSENTYX as a solution for those living with psoriatic arthritis.
COSENTYX TV commercial - Kind of a Shock: LauraLee produced for COSENTYX (Psoriasis) was first shown on television on October 28, 2019.
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