The National Basketball Association (NBA) is a professional basketball league in North America. It is widely recognized as one of the major sports leagues in the United States and Canada. The NBA cons...
The 2017 NBA Tip-Off TV spot titled 'Zeroes' was a captivating advertisement featuring Oklahoma City Thunder's star point guard, Russell Westbrook. The ad, which was created as part of the NBA's marketing campaign ahead of the 2017-2018 season, opens with Westbrook standing alone on a basketball court wearing his Thunder jersey, headband, and signature sneakers.
As he starts dribbling the ball, a countdown begins, with "2016" flashing on the screen and a narrator announcing "last year." With each passing year, the narrator counts down the clock, taking viewers through memorable moments from the league's history, including Chicago Bulls' Michael Jordan's game-winning shot in the 1998 NBA Finals and Los Angeles Lakers' Kobe Bryant's epic 81-point game.
As the countdown reaches zero, the "now" clock flashes on the screen, and Westbrook is shown launching into a series of spectacular moves and dunks, all while the crowd cheers him on. The ad concludes with the message "This is not the end, this is the beginning" displayed on the screen.
The spot was directed by award-winning director and filmmaker Anthony Mandler and featured music by rapper Lil Uzi Vert. It was a perfect way to capture the excitement and anticipation of the upcoming NBA season, and fans eagerly looked forward to witnessing more jaw-dropping performances from Westbrook and other stars of the league.
2017 NBA Tip-Off TV commercial - Zeroes produced for NBA was first shown on television on October 12, 2016.
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