Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...
Citigroup recently released a new television commercial featuring the Citi Custom Cash Card. The 30-second spot titled "Massage Chair" stars American actress Rashida Jones. In the commercial, Jones is seen sitting in a luxurious massage chair, being pampered by the robotic arms as she narrates the benefits of using the Citi Custom Cash Card.
Jones begins by explaining that using the Card can earn users cash back in the categories they spend the most. She then continues to express how convenient the card is by mentioning that the cashback earned is automatically applied to the user's account, so no extra steps are needed between earning and redeeming the reward.
The commercial highlights some of the card's most prominent benefits, such as no annual fee, no expiration dates on rewards, and easy to activate features that allow users to control where their Card is accepted, set limits on spending and freeze their account if their Card is compromised.
Throughout the commercial, the soothing voice of Jones, along with the serene white atmosphere of the commercial, enables the viewer to feel at ease and encourages them to sign up for the Card. The spot ends with a reminder from Jones, "Whether it's your morning coffee, lunch takeout or the weekly grocery trip, with Citi Custom Cash, earn cashback on your top eligible purchases."
In conclusion, the Citi Custom Cash Card "Massage Chair" television commercial featuring Rashida Jones, creatively and effectively raises awareness about the benefits of the Card. With a calm and inviting tone, the commercial conveys valuable information about the card, positioning it as an excellent option for people looking to earn cash back on everyday purchases.
Citi Custom Cash Card TV commercial - Massage Chair produced for Citi (Credit Card) was first shown on television on July 4, 2022.
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