Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...
The Citi Custom Cash Card TV Spot featuring Rashida Jones is all about showcasing the benefits of this credit card and how it can help you save big on everyday purchases. The advertisement focuses specifically on grocery stores and gas stations, which are two of the most common places people use their credit cards.
The commercial opens with Jones standing in a grocery store, picking up various items and scanning them with her Citi Custom Cash Card at the checkout. As she does so, a tagline appears on screen: "It Pays to Be Rashida."
Jones then heads to a gas station, where she fills up her car and again pays with her Citi Custom Cash Card. The tagline reappears on screen, this time with a dollar amount: "Over $1,000 cash back in her first year."
Throughout the ad, Jones emphasizes the flexibility and convenience of the Citi Custom Cash Card. She says that the card lets her earn cash back on purchases she makes every day, and that she can choose the categories that give her the most rewards.
The commercial concludes with Jones saying that when it comes to choosing a credit card, it pays to be smart. She encourages viewers to consider the Citi Custom Cash Card for their next purchase, and the spot ends with the tagline: "Get everything you need to become savvy with your spending."
Citi Custom Cash Card TV commercial - It Pays to Be Rashida: Grocery Stores and Gas Stations produced for Citi (Credit Card) was first shown on television on June 27, 2021.
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