Cheetos is a popular snack food brand known for its crunchy cheese-flavored cornmeal snacks. It is owned by Frito-Lay, a subsidiary of PepsiCo. The brand has become a staple in the American snack food...
Cheetos recently launched a new TV Spot titled 'Deja tu huella' con Bad Bunny, which has gone viral amongst fans of the beloved cheesy snack and the Puerto Rican rapper alike. The ad, which was created by the creative agency Goodby Silverstein and Partners, features Bad Bunny stepping into the Cheetos factory, where he accidentally gets his hands stained orange, leaving his 'huella' (footprint) on everything he touches.
The catchy song, composed by Bad Bunny himself, features lyrics in Spanish asking consumers to leave their 'huella' with Cheetos. The campaign aims to encourage fans to embrace their uniqueness and leave their mark in everything they do, just as Bad Bunny did by leaving his orange 'huella' in the Cheetos factory.
Throughout the TV spot, Bad Bunny can be seen grooving to the beat while leaving orange 'huellas' on everything from guitars to microphones. The ad is brilliantly executed, with the Puerto Rican rapper's playful and mischievous personality shining through.
This campaign is part of a larger initiative from Cheetos to connect with the Hispanic market and is a great example of cross-cultural marketing done right. The brand has managed to create a fun and engaging TV spot that not only celebrates the unique personalities of its consumers but also taps into the Latinx culture with its use of music and language.
Overall, the collaboration between Cheetos and Bad Bunny has been a huge success, generating buzz amongst fans of both the rapper and the snack and encouraging customers to leave their 'huella' with Cheetos.
Cheetos TV commercial - Deja tu huella con Bad Bunny produced for Cheetos was first shown on television on May 17, 2022.
"Party" by Bad Bunny and Rauw Alejandro
"Party" is a song by Puerto Rican singers Bad Bunny and Rauw Alejandro. The song was released on May 5, 2022, and is a tribute to a party-loving girl. It was written by Benito Martinez and Raul Ocasio and produced by Tainy, La Paciencia, Jota Rosa, Albert Hype, and Richi. The song is a collaboration between the two Puerto Rican artists, and it is their first collaboration together.
The song has been popular on music streaming platforms, including Spotify, where it has received millions of plays. It has also topped the Latin Airplay chart. A 360 visualizer was released for the song on the same day as its release, and an official music video was released on June 20, 2022.
The lyrics of the song are in Spanish, but an English translation is available. The song is upbeat and features a mix of reggaeton and pop influences. It has been well-received by fans and critics alike, with many praising the chemistry between the two artists.
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