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Enterprise Car Sales TV commercial - Flip Your Thinking
Enterprise

Enterprise is a renowned multinational company that specializes in vehicle rental and transportation services. Founded in 1957 by Jack Taylor, the company has grown to become one of the largest provid...

What the Enterprise Car Sales TV commercial - Flip Your Thinking is about.

Enterprise Car Sales TV commercial - Flip Your Thinking

Title: "Flip Your Thinking: Enterprise Car Sales TV Spot"

Introduction:In the competitive world of automotive retail, Enterprise Car Sales breaks the mold with their latest TV spot, "Flip Your Thinking." This innovative commercial challenges traditional car-buying norms and invites viewers to consider a new perspective on purchasing a vehicle. With a blend of creativity and forward thinking, Enterprise Car Sales showcases their commitment to customer satisfaction and a hassle-free car buying experience.

Narrative:The television spot opens with a dynamic shot of a sleek, black sports car being traded in at an traditional dealership. The dealer's reactions are juxtaposed with a young couple leaving an Enterprise Car Sales location with beaming smiles. The viewer is immediately intrigued by the unconventional approach taken by Enterprise Car Sales.

As the camera zooms in on the couple, a voiceover interrupts, "What if buying a car were actually simple?" The scene transitions to a vibrant and welcoming Enterprise Car Sales showroom, where an enthusiastic salesperson guides customers through the process. The friendly and approachable atmosphere emphasizes the company's commitment to customer satisfaction.

The voiceover continues, "What if you didn't have to negotiate?" As the narrative unfolds, viewers witness the absence of haggling and the transparent pricing offered by Enterprise Car Sales. This departure from traditional dealership tactics aims to alleviate the stress often associated with buying a car, leaving customers feeling empowered and confident in their decision.

Next, the viewpoint shifts to an aerial shot of Enterprise Car Sales lots showcasing an impressive selection of quality pre-owned vehicles. The voiceover prompts, "What if there were more choices?" The commercial highlights the extensive range of vehicles available, ensuring that customers can find the perfect fit for their lifestyle and budget.

In a surprising twist, the TV spot then delves into the innovative "Buy Back Program" offered exclusively by Enterprise Car Sales. The voiceover reveals, "What if you could keep your options open?" This program gives customers the flexibility to return their vehicle within the first seven days if they decide it's not the perfect match. This uncommon policy further demonstrates Enterprise Car Sales' dedication to customer satisfaction.

The ad concludes with a compelling call to action, encouraging viewers to "flip their thinking" and visit their nearest Enterprise Car Sales location. The final shot features the satisfied young couple from the beginning, confidently driving off in their recently purchased vehicle.

Conclusion:Enterprise Car Sales' TV spot, "Flip Your Thinking," challenges the conventional car-buying experience by showcasing their dedication to simplicity, transparency, and customer satisfaction. With a refreshing approach and innovative solutions,

Enterprise Car Sales TV commercial - Flip Your Thinking produced for Enterprise was first shown on television on November 10, 2015.

Frequently Asked Questions about enterprise car sales tv spot, 'flip your thinking'

Can you negotiate price with Enterprise? Enterprise has a no-haggle car buying policy. If you want to pay a lower price for a car, you'll either need to find a different car or look for a vehicle elsewhere.

Enterprise HoldingsEnterprise Rent-A-Car / Parent organization Enterprise Rent-A-Car is a brand of Enterprise Holdings, which is owned by the Taylor family based in St. Louis, Missouri. The Taylors' ties to car rentals go all the way back to 1957, when Jack Taylor launched Executive Leasing with seven vehicles.

Negotiating a car price: FAQ If you've researched the vehicle and know its fair value, start with a lower price. This gives the dealer room to negotiate a counteroffer. Just decide ahead of time how high you are willing to go to avoid paying more than what you can afford and be willing to walk away.

This is the first step down a slippery slope of being manipulated with numbers and overpaying for your vehicle. Based on your pricing homework, you should have a good idea of how much you're willing to pay. Begin by making an offer that is realistic but 15 to 25 percent lower than this figure.

Enterprise Founded in the USA in 1957, Enterprise is the world's largest car rental company, serving globally, with almost 10.000 offices in almost 100 countries.

Through a combination of strategic hiring, comprehensive training, robust support systems, and a strong emphasis on cultivating a unique company culture, Enterprise Rent-A-Car established a blueprint for sustained success and rapid expansion in the industry.

Eliminating the following statements when you buy a car can help you negotiate a better deal.

  • 'I love this car! '
  • 'I've got to have a monthly payment of $350. '
  • 'My lease is up next week. '
  • 'I want $10,000 for my trade-in, and I won't take a penny less. '
  • 'I've been looking all over for this color. '

If you want to beat car dealerships at their own game, you need to first understand the true market value of what you're buying and trading in. You should also get quotes via phone or email before you physically go into the dealership, and then skip all the extras they'll push you to buy.

A lowball offer is a slang term for an offer that is significantly below the seller's asking price, or a quote that is deliberately lower than the price the seller intends to charge. To lowball also means to deliberately give a false estimate for something.

Ranked: The Best Car Rental Companies in America

  • Enterprise.
  • National.
  • Alamo.
  • Hertz.
  • Avis.
  • Budget.
  • Dollar.
  • Thrifty.

Car Rental Companies Ranked in America

  • Enterprise.
  • National.
  • Alamo.
  • Hertz.
  • Avis.
  • Dollar.
  • Budget.
  • Thrifty.

These operations are the 4 core areas of Enterprise: Employee Development, Customer Service, Fleet Growth and Profitability.

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Enterprise Car Sales TV commercial - Flip Your Thinking
Cannonball

Cannonball is an innovative company that specializes in creating memorable experiences for its clients. Based in Los Angeles, California, the company has garnered a reputation for its ability to desig...

Enterprise Car Sales TV commercial - Flip Your Thinking
Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

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