What the Shell TV commercial - Mix of Energies: Stadium is about.

Title: Shell TV Spot: 'Mix of Energies: Stadium'

Intro:In the Shell TV spot titled 'Mix of Energies: Stadium,' the multinational energy company presents a captivating vision of how the future of clean and sustainable energy solutions could revolutionize the sports world. This thought-provoking advertisement takes viewers on a journey that highlights the innovation, commitment, and determination of both Shell and the sporting industry to create a more sustainable future.

Body:

Scene 1: Ascend into the FutureThe advertisement begins with a sweeping aerial shot of a bustling cityscape at sunset. We see skyscrapers adorned with vibrant digital billboards, indicating a technologically advanced society. The camera then zooms in on a state-of-the-art stadium, pulsating with energy and anticipation.

Scene 2: The StadiumAs the camera enters the stadium, the sound of cheering crowds intensifies, immersing us in the atmosphere of a live sporting event. The energy in the air is palpable. Fans wearing jerseys of different sports teams create a sea of colors, bringing the stadium to life.

Scene 3: A Bridge between Sporting LegendsIn the heart of the stadium, a holographic bridge connects the past and present sporting legends. We witness iconic athletes from various disciplines, both living and deceased, engaging in conversation. Their love for sports and competition unites them, despite the generational gaps. This scene serves as a metaphor for the timeless spirit of athleticism and the power it has to bring people together.

Scene 4: Alternating Energy SourcesThe TV spot then introduces us to the sustainable energy solutions provided by Shell. The holographic bridge transforms into a vibrant display showcasing different energy sources, such as solar, wind, biofuels, and hydrogen. The ad emphasizes how a mix of these clean energies can power the stadium sustainably, enabling sports events to continue while reducing the environmental impact.

Scene 5: Shell's CommitmentThe camera zooms in on a Shell logo, displaying the company's commitment to developing clean and sustainable energy solutions. It highlights Shell's dedication to researching and investing in renewable energies, working towards a future where sports and energy production coexist harmoniously.

Scene 6: Athlete's PerspectiveThe advertisement closes with a powerful shot of a professional athlete standing on the holographic bridge. They express their gratitude for Shell's commitment to sustainability and how it allows them to pursue their dreams while being mindful of the environment. It inspires viewers to envision a future where sports and clean energy walk hand in hand.

Shell TV commercial - Mix of Energies: Stadium produced for Shell was first shown on television on April 14, 2013.