Cheez-It television commercial 2022

What the Cheez-It TV commercial - Pregame Speech is about.

The Cheez-It TV Spot, 'Pregame Speech' starts with a coach giving his team an intense pep talk, but instead of a typical sports speech, he's talking about Cheez-It crackers. The spot features different players looking confused and bewildered, not understanding why their coach is rambling about Cheez-Its.

As the coach's monologue reaches a crescendo, he tosses the Cheez-It box to one of his players, signaling the start of the game. The team then takes the field, with the players using the Cheez-It box as an impromptu helmet and shield.

The ad is designed to be humorous and light-hearted, using the absurdity of the situation to showcase the addictive quality of the snack and its ability to be a part of any pregame ritual.

The 'Pregame Speech' Cheez-It TV Spot is a creative and memorable example of how brands can use humor and relatable content to engage and entertain an audience. It effectively communicates the tagline "Real Cheese Matters" and positions Cheez-It as a snack for those who appreciate quality and uniqueness.

Cheez-It TV commercial - Pregame Speech produced for Cheez-It was first shown on television on August 17, 2022.