What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the GEICO TV spot 'CBS Sports: Play of the Day: Leap of Faith', the famous announcer Jim Nantz is seen commentating on a remarkable moment in a college football game: a player makes a spectacular leap over a tackler to score a touchdown. As the player celebrates, Nantz tells us that he has seen it all, from half-court shots to hole-in-ones, but nothing compares to the incredible feats accomplished by college athletes.
As the camera pans out, we see that Nantz is not actually in the stadium, but is instead perched atop a towering crane overlooking the stadium. Suddenly, he panics, realizing that he is afraid of heights. With a little encouragement from his colleagues and some deep breaths, Nantz gathers the courage to climb down from the crane and back to solid ground.
The commercial ends with GEICO's famous catchphrase: "15 minutes could save you 15% or more on car insurance". This clever ad not only capitalizes on the excitement and drama of college sports but also cleverly weaves in a message about the importance of facing our fears and taking risks in life, all while promoting the benefits of switching to GEICO for auto insurance.
GEICO TV commercial - CBS Sports: Play of the Day: Leap of Faith produced for GEICO was first shown on television on September 22, 2018.
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