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Advertisers of the Essilor Varilux TV Spot, 'Tailor Made'

Essilor Varilux TV commercial - Tailor Made
Essilor

Essilor is a renowned company in the eyewear industry, specializing in the development, manufacturing, and distribution of ophthalmic lenses, lens coatings, and vision care instruments. The company h...

What the Essilor Varilux TV commercial - Tailor Made is about.

Essilor Varilux TV commercial - Tailor Made

Title: Essilor Varilux TV Spot, 'Tailor Made'

Introduction:In a world where individuality is celebrated and personal expression is paramount, Essilor Varilux has introduced a revolutionary TV spot called "Tailor Made." This groundbreaking advertisement showcases the brand's commitment to providing customized eyewear solutions that cater to the unique needs of each individual. With a touch of innovation and a dash of creativity, Essilor Varilux brings forth a TV spot that captivates viewers and highlights the brand's determination to enhance people's lives through visionary eye care.

Synopsis:The "Tailor Made" TV spot is a visually stunning masterpiece that takes viewers on an unforgettable journey through a world of customization and precision. The ad begins with a close-up shot of an individual with a neutral expression on their face, representing the average person. As the camera zooms in, the narrator's voice begins to guide the audience through the transformative process that awaits.

Scene One: The ad transitions to an elaborate tailor shop, showcasing rows of colorful fabrics and measuring tape. The narrator explains how just like a master tailor crafts a suit to fit perfectly, Essilor Varilux crafts eyewear solutions to provide unmatched visual comfort.

Scene Two:The camera then moves to an optical laboratory, where technicians can be seen skillfully working on advanced machinery, shaping lenses with utmost precision. The narrator highlights the commitment of Essilor Varilux to cutting-edge technology and expertise that ensures each pair of glasses is tailor-made to suit the individual's unique vision requirements.

Scene Three:Next, the spot dives into various scenarios where individuals from different backgrounds, professions, and interests share their stories and experiences. The ad focuses on showcasing how Essilor Varilux eyewear enhances their lives by providing optimal vision at all distances. Whether it's a young artist painting, a chef preparing a culinary masterpiece, or an active retiree enjoying outdoor activities, Essilor Varilux glasses adapt seamlessly to their needs, enabling them to see the world in perfect clarity.

Conclusion:The "Tailor Made" TV spot concludes by emphasizing Essilor Varilux's commitment to personalized eye care. It urges viewers to embrace their individuality and take advantage of Essilor Varilux's tailor-made solutions for a clear and vibrant vision. The ad leaves a lasting impression by sparking curiosity and inviting viewers to explore the world of customized eyewear that awaits them.

With its captivating visuals, powerful storytelling, and an unforgettable message, the Essilor Varilux TV Spot, "Tailor Made," serves as a compelling reminder of the brand's dedication to delivering unparalleled comfort and clarity to every individual's unique vision.

Essilor Varilux TV commercial - Tailor Made produced for Essilor was first shown on television on December 29, 2020.

Frequently Asked Questions about essilor varilux tv spot, 'tailor made'

These thin, ultra-light lenses are made of premium Polycarbonate with outstanding impact-resistance - making them extra durable and chip-resistant. Each Varilux® progressive lens offers 100% UV protection and comes with a premium scratch-resistant hard coat and pristinely polished lens edges.

Varilux lenses are designed with a patented W.A.V.E technology that identifies and eliminates distortion. This technology analyzes the individual prescription of each lens. It also examines the changes in pupil size as the eye focuses at different distances.

How do I know that I have genuine Varilux® lenses? Varilux® lenses come from the manufacturing laboratory with a Varilux® certificate of authenticity card. If you do not receive a certificate of authenticity card with your Varilux® lenses, please consult your eye care professional.

The average cost of Varilux is between $129 to more than $400 for the lens alone. A prescription may cost you about $60 to $125 without insurance. If you prefer coating to reduce glare and prevent harmful blue light, it may cost you an additional $50 and $100. You may also incur shipping fees if you purchase online.

Essilor starts with granules of polycarbonate, a transparent plastic, in bags that weigh nearly 4,000 pounds. While lenses used to be made from actual glass, now most are made from tougher plastic materials.

PROGRESSIVE LENSES VS. Bifocal lenses only allow you to clearly see far away and up close. Objects at arm's length will still appear blurry. Additionally, there is an abrupt change between the near and far viewing areas. Varilux progressive lenses provide sharp vision and smooth transitions at any distance.

No competition often means higher prices The answer to these high costs, in part, may be due to the market dominance of a single player. EssilorLuxottica is a single company that reported more than $27 billion in revenue for 2019. It makes everything from the lenses to the frames in a pair of glasses.

WalMart Does Sell Varilux brand They are hourly associates that are taught to educate the customer. We don't sell discontinued lens products. Our lenses are from Zeiss, Seiko and Esselor just like yours. The AR is Zeiss or on our Nikon lenses it's Crazal.

To see if your lens is original Crizal, there should be Fog ID on it and it should be accompanied with an authenticity card + cleaning cloth.

This coating is designed to improve your vision and meet your lifestyle needs, allowing you to see near to far and everything in between. And all this from just £289. So in our opinion, we think that Essilor lenses are one of the best premium lenses around and lots of our customers think so too.

Progressive eyeglass lenses are typically more expensive than single vision lenses due to several factors: Design Complexity: Progressive lenses are multifocal lenses that provide a seamless progression of vision correction from distance to intermediate to near vision.

The Varilux lenses also have built-in UV protection, which means you only need to wear sunglasses when you go out in the sun. This is a major advantage over Crizal lenses because it saves you time and money.

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Agenices of the Essilor Varilux TV Spot, 'Tailor Made'

Essilor Varilux TV commercial - Tailor Made
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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