The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

The Man Your Man Could Smell Like Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: "The Man Your Man Could Smell Like." The campaign was launched in 2010 and immediately went viral.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

After suffering severe chemical burns and painful rashes from using Old Spice deodorant, Plaintiffs last week filed a class-action lawsuit seeking over $5 million in damages from Proctor & Gamble, the makers of Old Spice products. The suit was filed last week in U.S. District Court for the Southern District of Ohio.

It's not weird. When you use old smite's body wash with invisible spray you smell so manly scientists who want to study your manliness. That's why i got a demi-me to play me in this commercial.

Dolph Lundgren A de-aged Dolph Lundgren is a very sweaty action hero in a weird new Old Spice ad. Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985's Rocky IV.

• Best Overall Old Spice Deodorant: Old Spice Swagger Antiperspirant Deodorant.
• Best Smelling Old Spice Deodorant: Old Spice Wolfthorn Antiperspirant Deodorant.
• Best Old Spice Spray Deodorant: Old Spice Antiperspirant Deodorant Invisible Dry Spray.
• Best Old Spice Gel Deodorant: Old Spice Clear Gel Sport Deodorant.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.

Old Spice faced that very problem. In the past, the company had advertised its products to the older, 40–60-year-old market. After assessing market trends, they decided to switch their target consumer to users in the 18–34-year range. This proved much easier said than done.

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.