American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...
In the summer of 2015, American Express captured the enthusiasm and anticipation surrounding the NBA Rookie Draft through their exciting television spot titled '2015 NBA Rookie Draft Desk' featuring the young and talented D'Angelo Russell.
The commercial starts with a bustling room full of basketball enthusiasts, all eagerly awaiting the announcement of the highly coveted draft picks. The camera pans to the center of the room where the draft desk is displayed, adorned with the American Express logo.
Amidst the energy and anticipation, D'Angelo Russell, the then-rookie point guard, strolls into the room with an air of confidence. As he takes his position behind the draft desk, he exudes a magnetic presence, instantly drawing everyone's attention.
The TV spot captures D'Angelo's excitement and energy as he prepares to announce the names of the new NBA rookies. With each announcement, the camera focuses on D'Angelo's face, showcasing his genuine joy and enthusiasm for the game. His passion for basketball is infectious, mesmerizing the viewers as they witness the birth of a new generation of basketball stars.
As the commercial progresses, American Express highlights its partnership with the NBA, emphasizing how cardholders can enjoy exclusive perks and benefits while fueling their own passion for basketball. The synergy between D'Angelo Russell and American Express is evident, as they both symbolize excellence, dedication, and a commitment to pushing boundaries.
The TV spot concludes with a captivating shot of D'Angelo Russell, holding an American Express card with a radiant smile on his face. The message is clear: American Express is not just a credit card; it's a symbol of empowerment, accomplishment, and inspiration.
In just a short time, the American Express TV spot, '2015 NBA Rookie Draft Desk' Ft. D'Angelo Russell, became an instant hit among basketball fans across the nation. It perfectly captured the spirit of the NBA Rookie Draft, showcasing the thrill and excitement of the game, while highlighting the partnership between American Express and the world of sports.
With its captivating visuals, dynamic energy, and the star power of D'Angelo Russell, this TV spot left a lasting impression on viewers, solidifying American Express as a brand that understands the passion and drive behind sports and the insatiable hunger for success.
American Express TV commercial - 2015 NBA Rookie Draft Desk Ft. DAngelo Russell produced for American Express was first shown on television on June 19, 2015.
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