Daniel Lubetzky founded KIND in 2004 after becoming frustrated with his own snacking options. He vowed to create a snack that was both nutritious and delicious, and from there KIND, with a brand mission of not-only-for-profit®, was born.

Mars, IncorporatedKind / Parent organization Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky. Since 2020, it has been a subsidiary of Mars Inc. U.S.

KIND Snacks's headquarters is located at 1372 Broadway, New York.

Daniel LubetzkyKind / Founder Daniel Lubetzky, founder of KIND, is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, KIND created a new healthy snacking category with the introduction of its first fruit & nut bars in 2004.

Almonds are frequently used as a main ingredient in KIND bars, while peanuts, cashews and pecans are other popular additions. These nuts are particularly high in monounsaturated fats, which qualify as a “healthy fat.” Monounsaturated fats help reduce blood pressure and protect against heart disease.

Grazing while performing another activity, getting a spike in energy after a workout or just grabbing something tasty to satisfy a craving - snacking is ingrained in our daily lives. Often, snack foods are salty and sweet treats that provide instant gratification over healthy habits.

The overt display of social consciousness is core to Kind's business strategy. The company has sold 2 billion snack bars since its founding in 2004 and has done so by wrapping itself in a mantle of nutrition and social good. It's almost all spin.

$5 billion Today, Kind is a big name in the snacks industry, reportedly valued at $5 billion when it was acquired by food giant Mars in 2020. But back in 2008, the company was much smaller, and the money - roughly $16 million, from a private equity firm called VMG Partners - was hugely important for its ability to grow.

Nestlé S.A. Top snack and bakery companies worldwide in 2021 Nestlé S.A. had sales of approximately 99 billion U.S. dollars in 2021, making them the leading snack and bakery product company in the World by a comfortable margin.

Mars, IncorporatedKind / Parent organizationMars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022. Mars was ranked as the fourth-largest privately held company in the United States by Forbes. Wikipedia

Many protein bars boost energy because they are high in protein and low in fat and calories. Most sugary foods give you a “sugar rush” of energy, but then you crash and feel tired and lethargic, as if all your energy has been taken away. Snack bars, however, are made to keep you going.

A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold.