Progresso Soup is a well-known American brand of canned soup that has been on the market for over 100 years. The company is headquartered in Minneapolis, Minnesota, and is a subsidiary of General Mill...
In Progresso Soup's TV Spot, titled 'Heirloom: Toppers,' viewers are taken on a tantalizing journey through a world of delectable flavors and mouthwatering soup experiences. The commercial begins with a captivating shot of a beautifully set dining table, adorned with an array of colorful ingredients and vibrant garnishes. As the camera pans across the table, it reveals a steaming bowl of Progresso Soup, filled to the brim with rich, savory goodness.
The narrator's voiceover introduces the concept of one's soup being transformed into a masterpiece with the addition of carefully crafted toppers. As if by magic, a group of skilled chefs and artisans appear, each holding a unique topper that adds an extra dimension of flavor and texture to the soup. These toppers, or heirlooms as they are referred to, are lovingly made using traditional recipes passed down through generations.
The commercial showcases a series of these heirloom toppers being carefully placed on top of the soup bowl. The first topper is a generous dollop of creamy, homemade pesto, made from fresh basil and pine nuts. As it gets swirled into the soup, the vibrant green color spreads beautifully, mingling with the rich broth. The second topper is a handful of perfectly toasted croutons, lovingly made from scratch, adding a welcome crunch to each spoonful.
The camera then moves on to a golden swirl of caramelized onions, delicately cooked to perfection. Their sweet and savory flavor infuses with the soup, creating a satisfying contrast. The next topper is a sprinkle of crispy bacon bits, inviting a burst of smoky goodness with every bite. The visual spectacle continues as viewers are treated to an assortment of other toppers, including freshly grated Parmesan cheese, a drizzle of truffle oil, and a sprig of aromatic herbs.
The commercial concludes with a close-up shot of a smiling customer, blissfully enjoying a spoonful of the transformed soup with all its delightful toppers. The narrator reminds viewers that Progresso Soup's 'Heirloom: Toppers' allows everyone to savor the beauty of a homemade soup, elevated to new culinary heights with these artisanal additions.
The commercial successfully captures the essence of Progresso Soup as a brand that values tradition, quality ingredients, and the joy of enhancing everyday meals. By showcasing the artistry and care that goes into creating these toppers, 'Heirloom: Toppers' entices viewers to elevate their own soup experience with Progresso's range
Progresso Soup TV commercial - Heirloom: Toppers produced for Progresso Soup was first shown on television on October 14, 2020.
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