Progresso Soup is a well-known American brand of canned soup that has been on the market for over 100 years. The company is headquartered in Minneapolis, Minnesota, and is a subsidiary of General Mill...
The Progresso Soup TV spot entitled 'Muse: Toppers' is a creative and humorous advertisement that showcases the brand's variety of soup toppers.
The ad opens with a woman sitting at her desk, sipping on a bowl of Progresso soup. Suddenly, an unexpected visitor appears on her desk in the form of a Greek Muse - the goddess of inspiration. The Muse offers to help the woman elevate her soup game by introducing her to a range of soup toppers, each with its own unique personality and flair.
We are then treated to a playful montage of the Muse presenting different toppers, ranging from crunchy croutons and savory sausage crumbles to crispy onions and zesty lemon wedges. The toppers come to life, each one displaying its own personality and voice, as they encourage the woman to indulge her taste buds and upgrade her soup experience.
The humor in the ad stems from the playful interaction between the woman and the Muse, as well as the personification of the soup toppers. The ad effectively communicates the versatility of Progresso soup, while also positioning the brand as a fun and innovative choice for those looking for an elevated meal experience.
The 'Muse: Toppers' TV spot is a creative and light-hearted advertisement that successfully delivers its message while also providing entertainment value.
Progresso Soup TV commercial - Muse: Toppers produced for Progresso Soup was first shown on television on October 6, 2020.
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