Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Hey Kid, Catch! "Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

Coca-Cola has pulled out of Super Bowl advertising for the second year in a row as part of their strategy, the beverage brand being focused on existing sports marketing plans, leaving the way clear for Pepsi.

The Origin of Coca‑Cola On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.

The 'Share a Coke' campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say 'Share a Coke with…' and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.

The Origin of Coca‑Cola On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.

As he downs a Coca-Cola, whips out the recipe for his Mama's Christmas Pie and gets to work, the matriarch herself motions at her wristwatch to indicate that time is of the essence. He struggles with crumbly dough, spilled spices and burning pots, all while under his mother's critical culinary gaze.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

Both Budweiser's parent company Anheuser-Busch and PepsiCo are among the NFL's largest sponsors, with Bud Light serving as the NFL's official beer, and Pepsi sponsoring the big game's halftime show since 2012.

Soft drinks giant Coca-Cola has announced a raft of new or extended partnerships with European soccer clubs Bayern Munich, Juventus, Liverpool, Paris Saint-Germain and Tottenham Hotspur.