What the The General TV commercial - Slam Dunk is about.
The General TV spot 'Slam Dunk' featuring Shaquille O'Neal is a high-octane advertisement for the affordable auto insurance provider. The advertisement features Shaq in his element, showcasing his skills on the basketball court, as he delivers a powerful slam dunk that shatters the backboard.
The commercial opens with Shaq arriving on the court in his iconic yellow and purple suit. The camera then zooms in on his massive size 22 shoes as he gets ready for the game. The referee throws the ball up, and Shaq jumps up to claim it and begins to dribble down the court.
As he gets closer to the basket, he takes off towards the hoop and delivers an explosive slam dunk that shatters the backboard into thousands of pieces. As the debris falls around him, Shaq looks at the camera with a smile and delivers his famous catchphrase, "I'm a big believer in the power of The General."
The advertisement's fast-paced visuals and high-energy soundtrack perfectly complement Shaq's larger-than-life persona, making it a memorable and effective marketing tool for The General.
Overall, 'Slam Dunk' is a fun and engaging advertisement that successfully captures the excitement and thrill of sports, while also promoting The General's affordable auto insurance services.
The General TV commercial - Slam Dunk produced for
The General
was first shown on television on November 16, 2016.
Frequently Asked Questions about the general tv spot, 'slam dunk' featuring shaquille o'neal
Ride With The General. ® Here's why Shaq does
Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.
Philanthropically, Shaquille has raised millions of dollars for charity. He is a national spokesperson for the Boys & Girls Clubs of America, of which his relationship dates back to his youth in New Jersey. He is also a member of the national Board of Directors for Communities in Schools.
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2.16 mShaquille O'Neal / Height
He is a 7-foot-1-inch (2.16 m) and 325-pound (147 kg) center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time NBA champion.
Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.
Shaq: I've been working with The General for a long time. I've always known that they were a quality insurance company, and my goal is to help the world understand that. I joined forces with The General in 1989 when I bought a used Bronco for $1,500. The guy wouldn't let me drive off of the lot until I had insurance.
nine Papa John's restaurants
The Diesel eventually sold his stake in the fast-casual franchise; Five Guys Burgers restaurants have undoubtedly made him wealthy. Shaq owns nine Papa John's restaurants in and around Atlanta. He has also appeared in Papa John's commercials and other advertising which is part of the criteria he required.
However, O'Neal and his co-workers have all successfully negotiated new contracts and will stay on the show for many more years. Shaq reportedly makes $10 million a year with TNT. His contract includes a 30-minute appearance on the show every week and he can terminate it before it ends.
Currently, from his various endorsements and business endeavors, Shaq pulls in an estimated $60 million per year. His estimated net worth, meanwhile, sits at $400 million, making him the fifth richest living basketball player, according to a 2021 Audacy poll.
Shaquille O'Neal's Net Worth
Much of Shaq's money came through his NBA career. He earned $292 million from his NBA contracts and an estimated $200 million in endorsements while he was playing.
Shaunie O'NealShaquille O'Neal / Spouse (m. 2002–2011)Shaunie Henderson, is an American television personality and one of the executive producers of VH-1's reality TV series Basketball Wives, Basketball Wives LA, and Baller Wives. She was formerly a film marketer and ex-wife of former NBA player Shaquille O'Neal. Wikipedia
In his own reality TV show 'Shaq Life', O'Neal revealed that he owned around 50 brands, a number which is expected to have risen over the years.