What the AT&T Digital Life TV commercial - Piece of Cake is about.

IntroductionThe AT&T Digital Life TV Spot, 'Piece of Cake,' is a commercial advertising the Digital Life home automation system offered by AT&T. The commercial features a family that uses the Digital Life app to control various aspects of their home, highlighting the convenience and ease of use of the system.

Description of the CommercialThe AT&T Digital Life TV Spot opens with a family having breakfast when one of the children spills juice on their shirt. The father uses the Digital Life app to control the lighting and camera in the hallway, allowing him to see the child's clothes and direct him to a new wardrobe. The family then exits the house, with the father arming the Digital Life security system from his phone, ensuring that the house is protected even when they are away.

As the family returns home, they are able to unlock the door using the app, with the father commenting that it's like having a butler. The commercial concludes with the family sitting down for dinner, with the father using the app to dim the lights and close the curtains without leaving the table.

AnalysisThe AT&T Digital Life TV Spot, 'Piece of Cake,' is a well-executed commercial that effectively showcases the benefits of home automation using the Digital Life app. The commercial highlights the app's convenience, ease of use, and security features, positioning it as an indispensable tool for modern families.

The use of a relatable family in the commercial helps to establish an emotional connection with viewers, while the situational humor adds an element of entertainment. The commercial is also visually appealing, with high production values and clear, concise messaging.

ConclusionOverall, the AT&T Digital Life TV Spot, 'Piece of Cake,' is an effective advertisement for the Digital Life home automation system offered by AT&T. The commercial effectively showcases the convenience, ease of use, and security features of the Digital Life app, positioning it as an indispensable tool for modern families.

AT&T Digital Life TV commercial - Piece of Cake produced for AT&T Digital Life was first shown on television on May 4, 2015.