IntroductionCorona Extra is a popular Mexican lager beer brand that is widely known for their signature clear bottle and refreshing taste. The beer, which is brewed by Grupo Modelo, was first introduc...
Corona Extra recently released their latest TV spot titled "La playa" featuring the Puerto Rican superstar Bad Bunny. The commercial was created to promote the brand's refreshing and effortless beach lifestyle, with the song "En Mi Viejo San Juan" by Noel Estrada as the background track.
The ad starts with Bad Bunny being transported to an idyllic beach setting. He is then seen walking along the beach, taking in the stunning scenery while holding a bottle of Corona Extra. The commercial showcases the surf, the sun, and the sand, as well as the freedom that comes with the ideal beach day. The color scheme of the ad is predominantly blue and white, evoking the feeling of the clear, Caribbean waters.
Throughout the ad, Bad Bunny interacts with various objects to create the perfect beach experience, including setting up his own beach umbrella, dancing with a beach ball, and enjoying a refreshing dip in the ocean. The commercial showcases how effortless and enjoyable a true beach day can be, with Corona Extra being the perfect beer to accompany the experience.
Overall, the "La playa" TV spot from Corona Extra is a great representation of their brand values and what they stand for - beach life, relaxation, and enjoyment. The addition of international superstar Bad Bunny adds a cool and hip element to the commercial, making it memorable and appealing to a wider audience.
Corona Extra TV commercial - La playa con Bad Bunny produced for Corona Extra was first shown on television on October 29, 2020.
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