Brian Cox Brian Cox on Michelob Ultra Super Bowl Commercial, Working With Serena – Rolling Stone.

The beer brand will air a 60-second spot starring a handful of A-list celebrity athletes – including tennis legend Serena Williams, ex-NFLer Tony Romo, US women's national soccer team icon Alex Morgan, Mexican boxer Canelo Alvarez and WNBA powerhouse Nneka Ogwumike – alongside TV series Succession actor Brian Cox.

While Serena Wiliams might have retired recently from the game of tennis, the new commercial from Michelob Ultra has her playing an entirely different sport altogether. In the commercial, Williams takes her talents to the golf course in a play on the movie Caddyshack.

For the world champion it was a unique experience. "It's an honor for me to be in partnership with Michelob Ultra and to be in this ad with Serena Williams and to be in the Super Bowl - it's a big event," Canelo told The Ring last Wednesday in an exclusive interview. "It will be shown at halftime. Please watch it."

Michelob ULTRA, a part of Anheuser-Busch, is back in the big game for 2023. And for the third consecutive year, the brand has tapped Serena Williams to star in its spot.

Serena Williams, Brian Cox star in 'Caddyshack'-inspired Super Bowl ad for Michelob Ultra. Viewers will be able to scan a QR code during the Super Bowl ad to unlock early access to Netflix's upcoming golf docuseries "Full Swing."

Michelob is one of the most famous brands from the portfolio of the largest American brewer, the Anheuser Busch company. However, few people know that this beer has Czech origin, and its name is the German version of the name of the village of Měcholupy in northern Bohemia.

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Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 million people play in the U.S. in 2020 according to the National Golf Foundation, and make golf more inclusive and accessible to all.

Morning Brew, a daily newsletter. One of boxing's best-known figures, Saul 'Canelo' Alvarez, made an appearance Sunday at the Super Bowl when he starred alongside Serena Williams in an commercial for beer brand Michelob Ultra.

At first glance, Michelob Ultra's Super Bowl ad appears to be the most star-studded spot of the game, with appearances by Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams, Don Cheadle - and a voiceover by Christopher Walken to boot.

The 2019 Bloomberg Report described Michelob Ultra as the crown jewel of beers. Following Bud Light, the American market craved something less. And by less, that meant lower in carbohydrates and calories, but something to be able to enjoy after exercise, without the guilt.