Jordan Company is a multinational corporation renowned for its innovation and excellence in various industries. Founded in 1984 by Michael Jordan, the iconic basketball player, the company has since g...
The Jordan TV spot titled 'RE2PECT' features two legendary athletes, Derek Jeter and Michael Jordan, paying homage to each other's achievements and success. The commercial opens with Jeter exiting the Yankees locker room to begin his final game at Yankee Stadium. Fans are seen expressing their gratitude and admiration for Jeter, and even the Boston Red Sox players tip their caps out of respect for the soon-to-be retired Yankees captain.
As Jeter makes his way towards the batter's box, the camera cuts to Jordan sitting in the stands, quietly observing the moment. Jordan then proceeds to narrate the commercial, acknowledging Jeter's accomplishments, his professionalism, and his impact on the sport of baseball.
Throughout the spot, Jordan pays homage to Jeter's dedication and hard work, mentioning that he chose to celebrate Jeter's achievements instead of his own. Jordan speaks about the importance of respecting one's teammates and acknowledging the contributions of others.
As the commercial reaches its climax, Jeter's final at-bat is shown, and the crowd rises to its feet for a standing ovation. Jeter acknowledges the fans and then tips his cap, a gesture of respect to the Yankee Stadium crowd that had been his home for his entire career.
In the final scenes of the commercial, Jordan and Jeter are seen crossing paths, and Jordan elegantly tips his cap to Jeter, mirroring Jeter's earlier gesture. The moment serves as a reminder of the respect and admiration that professional athletes have for each other, regardless of their sport or accomplishments.
Overall, the 'RE2PECT' commercial stands out as a tribute to Jeter and his contributions to baseball, the New York Yankees, and sports in general. It's also a testament to the reverence and respect that athletes have for each other despite playing different sports.
Jordan TV commercial - RE2PECT produced for Jordan was first shown on television on July 13, 2014.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...