About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...
Subaru Forester's TV spot titled 'A Parent's Imagination' captures the essence of parenthood through its powerful storytelling. The advertisement portrays a father's deep concern for his daughter's safety as she embarks on a new adventure by herself. It tugs at the heartstrings as it shows him vividly imagining all of the potential dangers and scenarios that could happen while she's exploring and navigating the world on her own.
The father's imagination is brought to life through powerful imagery, metaphors, and symbols. From the raging rapids she must cross to the deep end of the pool, the ad highlights the father's concerns - no matter how far-fetched - that come with raising children. As he loosens his grip on her hand and she walks confidently into the world, the ad shows that the father must ultimately rely on the car he trusts most to keep her safe - the Subaru Forester.
What makes this TV spot especially effective is the way that it portrays the importance of trust between parents and children. The father ultimately realizes that his daughter has become independent and capable enough to handle herself just fine. It's an emotion-packed narrative that showcases the unbreakable bond between family, love and trust. The tagline "Love is now bigger than ever. Introducing the all-new 2019 Subaru Forester" perfectly aligns with the sentiment and showcases the car's reliability and suitability for family adventures.
Overall, the Subaru Forester's 'A Parent's Imagination' TV Spot is a powerful and emotional advertisement that hits all the right notes. It's a testament to the importance of family, the power of imagination and the safety that only a trusted car can provide.
Subaru Forester TV commercial - A Parents Imagination produced for Subaru was first shown on television on June 29, 2020.
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