Burger King welcomes 2023 with the introduction of a freshly revamped $5 Your Way Meal. The latest version of the fan-favorite LTO includes your choice of a Whooper Jr., Chicken Jr. or Bacon Cheeseburger paired with a four-piece Chicken Nuggets, small French fries and drink for $5.

Burger King's "Have It Your Way" campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food experience, allowing customers to customize their orders to their liking.

NEW YORK - Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night.

(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King! The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song.

Burger King has its own $5 deal that rivals the Wendy's Biggie Bag, the 2 for $5 Mix n' Match. That deal is a little different from what Wendy's offer because it's strictly for two main courses. It does not come with fries and a drink.

What's in the Wendy's $5 Biggie™ Bag Meal Deal? The Biggie™ Bag is Wendy's $5 meal deal special that includes a sandwich, a four-piece chicken nuggets, a jr. fry and a small soft drink.

Just like you like it 🍔🧡

Hungry Jacks has quietly reinstated its “The Burgers Are Better At Hungry Jacks” slogan a year after ditching it for the line “Makes It Better.” The company confirmed the decision to Mumbrella today.

You Rule. Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9.

' The first marketing campaign of Burger King's $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.

In this next section, we'll take a closer look at 10 popular slogans from some of the biggest brands.

• Bounty "The quicker picker upper"
• Old Spice "The original.
• AllState "You're in good hands"
• Subway "Eat fresh"
• Dollar Shave Club "Shave time.
• Airbnb "Belong anywhere"
• Dunkin' "America runs on Dunkin'"

Burger King does offer the $5 Your Way meal, which includes a Double Whopper Jr, 4pc chicken nuggets, fries, and a fountain drink. It has also had a $10 double version of the Mix n' Match, which did include a small fries and a small drink, but it does not currently list that promotion.