What the The More You Know TV commercial - Reading for Fun is about.

Title: The Magic of Books: 'Reading for Fun' with David Wise

Introduction:In a heartwarming and captivating TV spot for "The More You Know" campaign, Olympic gold medalist David Wise takes center stage to inspire viewers and emphasize the joy of reading for fun. This illuminating commercial encourages audiences of all ages to discover the transformative power of books and the endless adventures that lie within their pages.

Body:The TV spot opens with David Wise, clad in his signature skiing gear, holding a well-worn book with a smile that lights up the screen. The captivating background score sets the mood as the scene transitions into a world of vivid imagination. Viewers are transported into a charming, dream-like library with towering shelves filled with books of all shapes and sizes.

As the camera pans across the library, Wise narrates, his voice full of excitement and passion, "Reading for fun not only expands our knowledge but also fuels our imagination, transporting us to magical realms and faraway lands. It gives us wings to fly and discover new perspectives."

The visuals take the viewers on a mesmerizing journey through the pages of the books as scenes featuring characters from classic tales come to life. From sailing the high seas with pirates to solving mysteries alongside brilliant detectives, every page turned reveals a captivating adventure waiting to be experienced.

The TV spot then shows Wise interacting with a diverse group of children, gathered around him in awe. As they excitedly discuss the stories they've read, Wise emphasizes the importance of reading for pleasure. He explains how it nurtures empathy, sparks creativity, and broadens horizons like nothing else.

"The magic of books lies in their ability to take us on incredible adventures without leaving the comfort of our favorite reading spot," Wise enthuses, his eyes gleaming with infectious enthusiasm. "No matter how young or old we are, books unlock doors to limitless possibilities."

The commercial concludes with a touching moment, showing Wise sitting amidst stacks of books, surrounded by children who are engrossed in reading. The message, "The More You Know: Reading for Fun," appears on the screen, encouraging viewers to delve into the magical world of books and discover the joy of reading.

Conclusion:With the help of Olympic champion David Wise and the enchanting power of storytelling, "Reading for Fun" encourages viewers to ignite their imaginations and enjoy the rich tapestry of adventures waiting within pages of books. This powerful TV spot reminds us that reading not only broadens our knowledge but also ignites our spirit, inspiring us to embark on incredible journeys and discover the magic of the written word. So, let's grab a book, turn its pages, and let our imaginations soar. The more you read, the more you know.

The More You Know TV commercial - Reading for Fun produced for The More You Know was first shown on television on February 4, 2018.