Credit Karma Tax is an online tax preparation service that helps individuals to file their taxes for free. The company was founded in 2007 and is headquartered in San Francisco, California. Credit Kar...
Credit Karma Tax's TV spot, 'Classic Sub Sandwich of Adulthood,' is a humorous take on the complexities of doing one's taxes. The commercial starts off with a bored-looking woman staring blankly at a sub sandwich, which is being prepared by a restaurant worker. She then goes on to compare the sandwich to doing taxes, stating that both require making difficult choices.
As the scene progresses, we see the woman struggling to understand all the jargon and numbers involved in completing her tax returns. She is then shown using Credit Karma Tax, which assists her in making the process more manageable. The ad closes with the woman happily enjoying her sandwich, now that her taxes have been taken care of, thanks to the ease and simplicity of Credit Karma Tax.
The TV spot is relatable and engaging, as it taps into the universal frustration that many people feel when it comes to doing their taxes. By using humor and relatable scenarios, Credit Karma Tax has successfully managed to turn a mundane and often tedious process into something enjoyable and even comical. Through this TV spot, Credit Karma Tax has positioned itself as a trusted, user-friendly platform to help people with their tax returns.
Credit Karma Tax TV commercial - Classic Sub Sandwich of Adulthood produced for Credit Karma Tax was first shown on television on February 1, 2018.
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