Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...
The 2015 Chevy Cruze LT TV spot, titled 'Eyes On the Road,' was a powerful commercial that aimed to highlight the car's advanced safety features. It was created to promote safe driving habits and encourage drivers to keep their eyes on the road while driving, to minimize the risk of accidents caused by distractions.
The 30-second ad features a young couple driving down a busy street, with the woman behind the wheel and the man seated next to her. As they drive, the man distracts the woman, pointing out some of the sights outside the car. However, the woman quickly brings her attention back to the road, thanks to the advanced safety features of the Chevy Cruze LT.
The ad showcases several of the car's safety features, such as the Blind Zone Alert, Rear Cross Traffic Alert, and Lane Departure Warning. These features work together to keep drivers alert and focused on the road, providing visual and audible cues to help avoid collisions.
The commercial ends with a message encouraging viewers to keep their eyes on the road, emphasizing how crucial it is to stay focused while driving. The ad's message resonated with audiences, winning several awards for its impactful storytelling and effective messaging.
Overall, the 'Eyes On the Road' TV spot effectively demonstrated how the 2015 Chevy Cruze LT is equipped with advanced safety features, helping drivers stay safe on the road and avoid the risks posed by distractions.
2015 Chevy Cruze LT TV commercial - Eyes On the Road produced for Chevrolet was first shown on television on September 10, 2015.
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