What the Reeses TV commercial - Reeses University is about.

Title: Reese's University: A Sweet Lesson in Innovation

Introduction:

In a bold and creative move, Reese's chocolate and peanut butter candy has taken the advertising world by storm with their captivating TV spot, aptly titled "Reese's University." This unique commercial not only captures the attention of viewers but also leaves a lasting impression through its engaging and innovative concept.

Synopsis:

"Reese's University" introduces a whimsical alternate reality where an entire university campus is designed in the shape of a giant Reese's Peanut Butter Cup. The commercial follows the experiences of a group of lively and enthusiastic students as they navigate this chocolate and peanut butter wonderland, providing a delightful narrative that seamlessly blends academia with delicious indulgence.

Scene 1: Welcome to Reese's University

The commercial opens with a breathtaking aerial shot of Reese's University, instantly captivating the audience. The campus is a vibrant mix of chocolatey brown and creamy peanut butter hues, with buildings, walkways, and even open spaces shaped like the iconic candy. The catchy background music adds to the infectious energy of the advertisement.

Scene 2: Traditional Meets Sweet Innovation

The commercial takes us through various classroom scenes, where professors engage students in dynamic discussions about innovation, creativity, and finding the perfect blend, metaphorically mirroring the essence of Reese's itself. The lectures are peppered with references to Reese's rich history and the brand's commitment to excellence.

Scene 3: Campus Bliss

The Reese's University commercial showcases a range of engaging student activities, fully embracing the playful essence of university life. Students participate in peanut butter painting parties, chocolate sculpture contests, and chocolate tasting sessions, all showcasing the versatility of Reese's products.

Scene 4: Innovative Labs

As the commercial progresses, it transports us to the laboratories, where students work on inventing new and exciting Reese's products. From peanut butter-filled chocolates with surprising flavor combinations to chocolate-covered peanut butter snacks, the students' imaginations run wild as they experiment with unconventional yet delectable treats.

Scene 5: Graduation Day

The advertisement culminates in a heartwarming scene where graduates walk across a stage, receiving their diplomas shaped like Reese's peanut butter cups. The expression of joy and accomplishment on their faces is infectious, leaving viewers feeling a sense of satisfaction and aspiration.

Conclusion:

"Reese's University" is more than just a mere TV spot; it is an immersive journey that taps into the dreams, aspirations, and sense of delight associated with the Reese's brand. By cleverly blending academia with the iconic flavors of their candies, Reese's successfully creates an imaginative world where innovation meets indulgence. This TV spot is a reminder that thinking outside the box and embracing both tradition and innovation can lead to a deliciously sweet success story.

Reeses TV commercial - Reeses University produced for Reese's was first shown on television on December 31, 2021.