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Advertisers of the Reese's TV Spot, 'Reese's University'

Reeses TV commercial - Reeses University
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses TV commercial - Reeses University is about.

Reeses TV commercial - Reeses University

Title: Reese's University: A Sweet Lesson in Innovation

Introduction:

In a bold and creative move, Reese's chocolate and peanut butter candy has taken the advertising world by storm with their captivating TV spot, aptly titled "Reese's University." This unique commercial not only captures the attention of viewers but also leaves a lasting impression through its engaging and innovative concept.

Synopsis:

"Reese's University" introduces a whimsical alternate reality where an entire university campus is designed in the shape of a giant Reese's Peanut Butter Cup. The commercial follows the experiences of a group of lively and enthusiastic students as they navigate this chocolate and peanut butter wonderland, providing a delightful narrative that seamlessly blends academia with delicious indulgence.

Scene 1: Welcome to Reese's University

The commercial opens with a breathtaking aerial shot of Reese's University, instantly captivating the audience. The campus is a vibrant mix of chocolatey brown and creamy peanut butter hues, with buildings, walkways, and even open spaces shaped like the iconic candy. The catchy background music adds to the infectious energy of the advertisement.

Scene 2: Traditional Meets Sweet Innovation

The commercial takes us through various classroom scenes, where professors engage students in dynamic discussions about innovation, creativity, and finding the perfect blend, metaphorically mirroring the essence of Reese's itself. The lectures are peppered with references to Reese's rich history and the brand's commitment to excellence.

Scene 3: Campus Bliss

The Reese's University commercial showcases a range of engaging student activities, fully embracing the playful essence of university life. Students participate in peanut butter painting parties, chocolate sculpture contests, and chocolate tasting sessions, all showcasing the versatility of Reese's products.

Scene 4: Innovative Labs

As the commercial progresses, it transports us to the laboratories, where students work on inventing new and exciting Reese's products. From peanut butter-filled chocolates with surprising flavor combinations to chocolate-covered peanut butter snacks, the students' imaginations run wild as they experiment with unconventional yet delectable treats.

Scene 5: Graduation Day

The advertisement culminates in a heartwarming scene where graduates walk across a stage, receiving their diplomas shaped like Reese's peanut butter cups. The expression of joy and accomplishment on their faces is infectious, leaving viewers feeling a sense of satisfaction and aspiration.

Conclusion:

"Reese's University" is more than just a mere TV spot; it is an immersive journey that taps into the dreams, aspirations, and sense of delight associated with the Reese's brand. By cleverly blending academia with the iconic flavors of their candies, Reese's successfully creates an imaginative world where innovation meets indulgence. This TV spot is a reminder that thinking outside the box and embracing both tradition and innovation can lead to a deliciously sweet success story.

Reeses TV commercial - Reeses University produced for Reese's was first shown on television on December 31, 2021.

Frequently Asked Questions about reese's tv spot, 'reese's university'

Round Ridge, PA. Where is REESE'S University? REESE'S University was founded in 1923 in Round Ridge, PA. What is Peanut Butter Nation? Peanut Butter Nation is more than just attending classes at RU or cheering on the Fighting Cuppies.

One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."

We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

Reese's Details REESE'S character is full of energy, peanut butter, and a touch of mischief! He likes the unexpected and especially enjoys making guests smile.

That's right – Direct from the Factory to your mouth just days after being made. REESE'S Chocolates is the number one candy brand in the United States and the biggest confectionery brand in the whole world… yet we can almost smell the peanut-buttery deliciousness being created just down the road here in Hershey, Pa.

Today, Reese's makes enough peanut cups each year to feed one cup to every person in the USA, Japan, Europe, Australia, China, Africa and India! Reese's Peanut Butter Cups are made in Hershey, PA, Stuarts Draft, WV and in Monterrey, MX.

Reese's may not be the world's top-selling candy, but it is the king of American candy. Reese's was founded by former Hershey employee H. B. Reese in 1923. Since 1928, people everywhere have been enjoying Reese's peanut butter and chocolate creation known as the Reese's Peanut Butter Cup.

Reese's Peanut Butter Cups were named after their founder, Harry Burnett Reese, so it's a possessive form of his last name.

According to the Hershey's Community Archives, Reese's Peanut Butter Cups get their name from their founder, Harry Burnett Reese. H.B. Reese started out in the candy business by managing dairy production for Milton S. Hershey.

The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5. A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

REESE'S Cup & Cup Butter INGREDIENTS: PEANUTS, SUGAR, DEXTROSE, SALT, TBHQ & CITRIC ACID (TO MAINTAIN FRESHNESS). CONTAINS: PEANUTS. Ingredient(s) derived from a bioengineered source.

Videos

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Actors

Actors who starred in Reese's TV Spot, 'Reese's University'

Will Arnett photo
Agenices

Agenices of the Reese's TV Spot, 'Reese's University'

Reeses TV commercial - Reeses University
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses TV commercial - Reeses University
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
TV commercials

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