Find out all about your favorite commercial!

Advertisers

Advertisers of the Reese's TV Spot, 'Reese's University: Cheerleader'

Reeses TV commercial - Reeses University: Cheerleader
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses TV commercial - Reeses University: Cheerleader is about.

Reeses TV commercial - Reeses University: Cheerleader

Title: Reese's University: Cheerleader

INT. COLLEGE CAMPUS - DAY

A vibrant college campus comes alive with students hustling to their classes. There is a sense of excitement and energy in the air.

CUT TO:

A bustling cheerleading practice in the university's outdoor stadium. Cheerleaders are perfecting their routines under the sweltering sun. Their dedication and passion are palpable.

Among the cheerleaders, we spot a young woman named LINDSEY, a freshman cheerleader with an infectious smile and contagious enthusiasm.

Lindsey's teammates notice something peculiar about her. She always has a brightly wrapped Reese's peanut butter cup in her hand during practice. Curiosity sparks among them, and the whispers float around.

TEMMIE(intrigued)Hey Lindsey, what's the deal with the Reese's peanut butter cup?

LINDSEY(grinning)Oh, this little piece of goodness? It's my secret to cheerleading success!

The teammates' eyes widen, intrigued by Lindsey's statement.

TEMMIE(secretly excited)Spill the beans, Lindsey! How does a tiny chocolate cup help you become an amazing cheerleader?

Lindsey leaps into the air, executing a flawless jump while passionately explaining.

LINDSEY(gesturing enthusiastically)The Reese's peanut butter cup contains the perfect mix of energy and flavor, giving me the boost I need to stay on top of my game. It's like a burst of excitement in every bite!

Lindsey lands gracefully, still holding onto her beloved Reese's peanut butter cup.

TEMPIE(curiosity piqued)But doesn't it get messy with all the flipping and tumbling?

Lindsey's mischievous grin widens, showcasing her lightheartedness.

LINDSEY(confidently)That's the beauty of it! With Reese's, the chocolate and peanut butter stay intact, transforming each bite into a delightful indulgence. It's the perfect balance of pleasure and performance!

The cheerleaders can't help but be mesmerized by Lindsey's enthusiasm and unwavering dedication to her snack ritual.

As the sun begins to set, casting a golden glow over the campus, the cheerleaders gather in a huddle, their hands lifted in unity.

LINDSEY(raising her Reese's cup)Reese's University, we're unstoppable!

CHEERLEADERS(in unison)We're cheer-tastic!

With newfound vigor, they begin their routine. The uplifting music fills the air, synchronized flips and tumbles mingling with the cheerleaders' infectious spirit.

SUPER: "Reese's University: Where Passion Meets Flavor"

FADE OUT.

The 'Reese's University: Cheerleader' TV spot captures the infectious energy and passion of college cheerleaders, with a touch of whimsy and enjoyment. Reese's peanut butter cups become a symbol of powering through and indulging in life's little pleasures. It celebrates the perfect blend of enthusiasm, flavor, and performance that defines the spirit of Reese's University.

Reeses TV commercial - Reeses University: Cheerleader produced for Reese's was first shown on television on February 5, 2022.

Frequently Asked Questions about reese's tv spot, 'reese's university: cheerleader'

Meet Andrew Athias, “The Reese's Guy.” It's his jawn: “Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. When we like something we're going to tell you about it whether you want to hear it or not.”

One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."

We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

Reese's Details REESE'S character is full of energy, peanut butter, and a touch of mischief! He likes the unexpected and especially enjoys making guests smile.

Harry Burnett Reese (May 24, 1879 – May 16, 1956) was an American inventor and businessman known for creating the number one-selling candy brand in the United States Reese's Peanut Butter Cups, and founding the H. B. Reese Candy Company. In 2009, he was posthumously inducted into the Candy Hall of Fame.

Notable people with the given name "Reese" include

  • Reese Schonfeld (1931–2020), American journalist.
  • Reese Stalder (born 1996), American tennis player.
  • Reese Waters (born 1980), American comedian.
  • Reese Witherspoon (born 1976), American actress.
  • Reese Wynans (born 1947), American keyboard player.

Reese's Peanut Butter Cups were named after their founder, Harry Burnett Reese, so it's a possessive form of his last name.

The candy was introduced to the US market first in September 1978. Shortly after, Reese's Pieces were introduced to the Canada market in 1980. The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the candy is featured.

First introduced around 1928, the PB cups were not a stand-alone treat, but were marketed as part of an assortment of candies that you could buy by the weight. They were named for their creator, Harry Burnett Reese. Unlike Milton Hershey, it was not obvious that Harry Reese was destined to become a confectioner.

Harry Burnett Reese Harry Burnett Reese (May 24, 1879 – May 16, 1956) was an American inventor and businessman known for creating the number one-selling candy brand in the United States Reese's Peanut Butter Cups, and founding the H. B. Reese Candy Company. In 2009, he was posthumously inducted into the Candy Hall of Fame.

This may come as a shock, but they weren't always called Peanut Butter Cups. The original name of the chocolate coated peanut butter candy was "penny cups," because they only cost one cent in the 1930's.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Videos

Watch Reese's TV Commercial, 'Reese's University: Cheerleader'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the Reese's TV Spot, 'Reese's University: Cheerleader'

Reeses TV commercial - Reeses University: Cheerleader
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses TV commercial - Reeses University: Cheerleader
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
TV commercials

Similar commercials

Reese's TV Spot, 'Reese’s University: Reese’s Bath'
Tylenol Cold + Flu Severe TV Spot, 'Luchador: alivio'
Reese's Peanut Butter Hearts TV Spot, 'Valentine's Day: Filled With Peanut Butter' Featuring Will Arnett
SafeAuto TV Spot, 'Chuck: Tilt N Scream'
Honey Bunches of Oats TV Spot, 'What Makes You Smile'
Cerveza Victoria TV Spot, 'El toro'
Lunchables TV Spot, 'Jackie & Platy Social Distance'
Cerveza Victoria TV Spot, 'Safo'
Cinnamon Toast Crunch TV Spot, 'Cocina: cargados de Cinnadust'
Lunchables TV Spot, 'Disney Channel: Discover Something New'
Lunchables TV Spot, 'Jackie and Platy Keep Handwashing Fun'
Cinnamon Toast Crunch Cinnamoji TV Spot, 'Luchador'