Cerveza Victoria television commercial 2017

What the Cerveza Victoria TV commercial - El toro is about.

Cerveza Victoria is a Mexican beer brand that has been in the market since 1865. The brand has made a name for itself with its rich heritage and authentic taste, with a unique blend of malt and hops that offers a refreshing experience every time. To solidify its position in the market, Cerveza Victoria launched a TV spot titled "El Toro" in 2019, which quickly became an instant hit across Mexico.

The commercial is set in a small, traditional Mexican town, where a young boy is seen running through the streets, chased by a bull. People are seen running in panic, shops closing down, and a general air of chaos as the boy continues his run, with the bull hot on his heels. Suddenly, the boy comes to a stop, standing face-to-face with the bull, just as it charges towards him. At the last moment, the boy surprises the bull by opening a bottle of Cerveza Victoria, causing the bull to stop dead in its tracks and take a sip from the bottle.

The commercial is a perfect representation of Mexican culture, celebrating the rich traditions and fun-loving nature of the locals. The imagery of the bull running through the streets is a nod to the bullfighting tradition, which is a celebrated sport in Mexico. The young boy's fearlessness and quick thinking in the face of danger are also emblematic of the Mexican spirit, which celebrates courage, bravery, and resourcefulness.

The use of the Cerveza Victoria bottle as a metaphor for strength and courage is a masterstroke, underlining the beer's reputation as a premium and authentic Mexican brand. The commercial has a catchy and upbeat jingle that enforces the brand's image and offers a unique sensory experience that is sure to remain in the consumers' minds.

In conclusion, the Cerveza Victoria TV Spot, 'El Toro' is a visual delight that captures the essence of Mexican culture while promoting the brand’s quality and uniqueness in a fun and imaginative way. The commercial is a perfect blend of art and advertising, captivating the audience with its heart-stopping moments, peeking curiosity, and above all, convincing them of the brand's product quality.

Cerveza Victoria TV commercial - El toro produced for Cerveza Victoria was first shown on television on April 30, 2017.